You've reached a project milestone!
Your websites design & copy has been approved and will now be given to our development team.
Moving to Development
Web Projects >> Moving to Development
(What to know)
Your project has moved from the design and copy phase to the web development stage. This means our team is now building out the website based on the wireframes, content, and images that you have approved.
Importance of Adhering to Approved Designs:
Scope and Budget Management: Changes to design or copy at the development stage can lead to scope creep, impacting both the project budget and timelines.
Efficiency: Revisiting the design or copy can require backtracking in the development process, which reduces efficiency and can delay other dependent tasks.
Resource Allocation: Each phase of the project has allocated resources, including time and personnel. Changes in this phase can strain these resources, affecting overall project quality.
Staging Site Reviews:
Purpose of Staging: The staging environment is meant for testing functionality, checking content accuracy, and ensuring everything operates as planned — not for design or copy revisions.
Final Checks: Use this phase to ensure the site functions correctly, links work as expected, and the site is fully operational as per the approved design.
Keeping the Project on Track:
Aligned Goals: Our shared goal is to launch a high-quality website on time and within the agreed-upon budget. Adhering to the approved designs and copy helps achieve this.
Feedback Process: While feedback is crucial, it should focus on functional and technical aspects rather than design or content changes at this stage.
Conclusion:
We appreciate your cooperation and understanding in keeping revisions during the web development phase to those that are essential for functionality and performance. This ensures a smoother launch and a more effective website.
.png?width=188&height=150&name=undraw_code_inspection_bdl7%20(1).png "undraw_code_inspection_bdl7 (1)")
"Three new websites are built every second, with 252,000 new websites created every day"
- Forbes
.png?width=400&height=287&name=undraw_Design_process_re_0dhf%20(1).png "undraw_Design_process_re_0dhf (1)")
Web Design &
Development Packages
Our websites are designed with strategic business goals in mind.
That is why we tailor our web products and services to fit 2 primary business categories:
Lead generation (for B2B and B2C) and E-commerce (for B2B and DTC).
Doing this ensures that our clients in either category get the kind of specialized approach they need to out-perform their competition.
performance metrics
Our team of experts will help you determine your site's KPIs, or Key Performance Indicators. Once these are established, event tracking will be put in place for your team to see in your web performance reports.
If you are undergoing a site redesign, our SEO experts help you follow best practices to ensure your organic traffic remains in-tact.
Discovery & Planning
This includes essential onboarding duties, such as gaining access to your domains, hosting etc.
Key functionality and conversion goals are considered.
Copy and design workshops take place to capture important product or service details and user preferences.
A sitemap is determined, clearly outlining which pages will be included in your new website build.
Design & Copy Phase
Our in-house design and copy team goes to work, bringing your website project to life.
Wireframes are created to organize content and drive user actions.
Website content and copy is then executed to fit within key page elements.
Our designers then add any brand assets such as any approved photos or videos and pair them with your wireframe and copy.
We then prepare our web design files for client review.
Client Review & Revisions
Providing feedback is easy. Our team provides a markup file that allows you to scroll through sight design and copy elements, leaving comments directly on the design itself.
For most websites, we provide 2 rounds of clients revisions to make sure we get the site ready for development.
.png?width=400&height=285&name=undraw_Programming_re_kg9v%20(1).png "undraw_Programming_re_kg9v (1)")
SEnd to Development
Once design and copy is approved, we package our files and send them to the development team.
During this phase we'll put your site through a round of internal reviews and revisions. This helps reduce the time you're spending reviewing your website, and allows you to get back to running your business.
.png?width=400&height=304&name=undraw_Web_developer_re_h7ie%20(1).png "undraw_Web_developer_re_h7ie (1)")
Client Review & Revisions (Dev Stage)
Just like your design and copy review- development revisions are easy to request.
Our markup tool allows you to browse your site as you would on the web normally. Then, simply leave a comment on the area you want to edit.
PRe-launch Q+A Checklist
Before launching your site, we go through one final round of internal reviews and proofing tasks.
At this point, we've all put in a lot of work to make your site redesign a big success- so we take extra caution to ensure the launch goes smoothly.
.png?width=400&height=271&name=undraw_Maker_launch_re_rq81%20(1).png "undraw_Maker_launch_re_rq81 (1)")
Post-launch Review
Once your site has launched, we'll triple check any site functionality such as forms or purchases to make sure things are working properly.
Depending on your scope of work, our SEO experts will monitor your site closely to spot any performance issues.
Finally, we set up a time for you to walk through the site with our developer to make sure you fully understand how to edit content, create new pages, and performance any other routine items you've specified.
On-going Web Support
We've built a dedicated web support ticketing system to ensure any website related issues you encounter are addressed fast and effectively.
.png?width=300&height=317&name=undraw_Air_support_re_nybl%20(2).png "undraw_Air_support_re_nybl (2)")
Top Web Design statistics of 2024
Will any of these stats help inform your web design strategy?
"A site that focuses on superior user experience can have a visit-to-lead conversion rate that’s more than 400% higher than a poorly designed site"
Forrester
"In just 0.05 seconds, users will form an opinion about a website"
CXL
"In November 2022, 60.28% of global internet traffic was generated from mobile devices"
Sagapixel
"WordPress powers around 43% of all websites on the Internet, making it the top content management system (CMS) on the market."
SearchEngineJournal
Maximize Your Website's Potential
Consider These Key Questions Before Your Website Redesign:
Vision and Goals:
What new goals do I want to achieve with this redesign? (e.g., increased traffic, higher engagement, more conversions)
How will a redesigned website better serve my customers and enhance their experience?
What Brand Assets Do I Have Available?
How can a new design better reflect my brand’s identity and values?
What brand elements (colors, logos, messaging) need to be updated to align with my current business vision?
Enhanced Functionality:
What additional features (e.g., e-commerce functionality, interactive elements, blog) should be integrated to improve user interaction?
How can we make the site more accessible and easier to navigate for all users?
Competitive Edge:
What are my competitors doing right with their websites that we need to adopt or surpass?
How can the redesign put us ahead of the competition in terms of technology and user experience?
Market Adaptation:
How has my target market evolved since the last redesign?
What new needs or preferences do my customers have that the new website must accommodate?
Performance Measurement
How will I measure site performance pre and post launch? Lead conversion rates? Online sales?
Is organic traffic important to monitor? Should I have an SEO specialist reviewing my site pre and post launch?
Launch Plan & Preparation:
Will we run any new promotions or campaigns such as an email blast to announce our new site?
What user actions do I need to test pre and post site launch to ensure it is functioning correctly?