From the Blog
How Deksia Brings Business Intelligence And Award-Winning Design Together
You know James Victore. It’s not a question. James Victore is an author, artist, speaker, and teacher who runs an independent studio in Brooklyn. He’s won an Emmy, has had his work exhibited in the Museum of Modern Art, and has been in (and on the cover) of Time, the New York Times and Esquire Magazine. His style is passionate, bold, memorable, and as he is fond of saying:
“We’re not for everybody. Just the sexy people.”
But to the point, you know James Victore immediately upon seeing just one of his pieces. You’re able to get his style, have an idea of what he’s thinking just with a few strokes of ink, or just a couple of words, or one word.
There is something about award winning design that is completely intangible. It speaks directly to your inner brain and conveys complete thoughts and emotions sublimely. How does that happen? Enter Simon Sinek.
Simon O. Sinek is an author best known for popularizing the concept of “The Golden Circle” and to “Start With Why.” He has commented for The New York Times, Wall Street Journal, The Washington Post, FastCompany, CMO Magazine, NPR, BusinessWeek, and is a regular contributor to The Huffington Post, BrandWeek, IncBizNet. His first TEDx Talk on “How Great Leaders Inspire Action” is the 3rd most viewed video on TED.com.
Sinek’s “radical” best-selling concept suggest that successful leaders shift the paradigm of the order we motivate others to engage. To be an effective leader or marketer, speak to the “why” your audience should behave in the manner you would like them to. Often, if you do a good enough job of communicating the “why,” the “how” and the “what” are instinctive conclusions. And the only way to understand “why” your audience feels the way they do is to gather meaningful intelligence about their needs.
See where we’re going with this?
Coupling sound business intelligence and design calls on the same emotional parts of the brain. The real trick is having a design team that understands the messaging and is able to communicate complimentary graphic packages to support the train of thought. The design has to not only be powerful, but naturally consistent with the “why” we’ve spoken to with the audience. Marry the two, and you get award-winning design.
Deksia: “Business Intelligence and Award-Winning Design.”
But truth be told, it might be more accurate to say that business intelligence makes our design award-winning. Ah, sounds better the other way, but point made.