
Blogs & Updates
Insights and lessons from real client work
No recycled advice or trending topics, just proven strategies we're actively using to drive measurable growth for businesses. Each article breaks down the why behind the what, giving you frameworks an dideas you can implement today.


May 15, 2025
When Brand Strategy Impacts Business Strategy
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May 15, 2025
Anvil Media Joins the Deksia Team
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May 15, 2025
Emotional Branding – Sell Emotions, Not Products
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September 23, 2022
Brand Hierarchy And Why It Matters For Your Business
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September 23, 2022
3 Ways That Brand Strategy Influences Pricing Strategy
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July 21, 2022
How Your Brand Affects Your Hiring Efforts
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July 21, 2022
How to Build the Perfect Branding Scope of Work
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May 15, 2025
What is Brand Strategy, and How Should it Affect Your Business?
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April 17, 2024
7 Questions to Answer When Establishing a Brand
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July 21, 2022
15 Local Businesses to Support During the Holidays and Beyond
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July 21, 2022
Top 5 Reasons Your Brand Needs a Copywriter
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July 21, 2022
10 Secrets to Building a Great Brand Strategy
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July 21, 2022
How to Build a Better Brand for 2022 (and Beyond)
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July 21, 2022
Strategic Brand Partnerships For Small Businesses
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July 21, 2022
Content Writing and Copywriting
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July 21, 2022
The Strategic Marketing Blueprint – Explained
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July 21, 2022
3 Simple Ways to Better Imagine Your Brand (And That Thing You Do)
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July 21, 2022
E-Commerce Store Sees 100% Revenue Growth Following Lifestyle Rebrand
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July 21, 2022
Chapter 1: What Branding Can Do for Your Business
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July 21, 2022
The Importance of Great Brand Communication
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July 21, 2022
How to Write a Winning Brand Statement
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May 15, 2025
5 Key Steps To A More Genuine Brand Voice
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August 20, 2024
5 Helpful Steps For Naming Your Brand
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May 15, 2025
How To Catch Your Audience’s Attention In 8 Seconds Or Less
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July 21, 2022
Brand Research Case Study: Alfresco Landscapes
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July 21, 2022
3 Reasons Your Brand Strategy Should Be Design-Driven
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July 21, 2022
Building a Brand Strategy for Small Business: 5 Key Questions
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July 21, 2022
Rebranding Strategy: Your New Brand Should Represent Who You Are, Not Who You Were
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May 15, 2025
5 Brand Strategy Examples That Will Inspire You
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July 21, 2022
Brand Strategy, Perceived Value, And Why You Could Be Charging More
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July 21, 2022
The 5 Elements To Creating Amazing Copy, Every Time
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July 21, 2022
Why You Should Sell Emotions, Not Products
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July 21, 2022
How Deksia Brings Business Intelligence And Award-Winning Design Together
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July 21, 2022
How Ad Design Increases Conversion Rates
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July 21, 2022
The Importance of Context in Advertising
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July 21, 2022
Why Your Small Business Should Have An App
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July 21, 2022
Why Your Brand Promise Should Be Your Guiding Principle
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July 21, 2022
3 Steps to Build Your Brand Promise
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July 21, 2022
How Consumer Pathway Constraints Can Free Your Brand
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July 21, 2022
How Consumer Pathways Lead Straight To Success
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July 21, 2022
How Design Attracts The Clients You Want
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July 21, 2022
Building A Big Little Business With Nick Sarillo
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July 21, 2022
Real World Or Digital Marketing: Which Is Best?
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July 21, 2022
Stakeholder Research Leads To Great Branding…If You Let It
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August 20, 2024
Let’s Get One Thing Straight: Branding Is Not Design
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July 21, 2022
Works Of Art, In No Time Flat
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July 21, 2022
How To Brand Your Etsy Store
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July 21, 2022
Building The Genzink Brand For A Competitive Edge
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July 21, 2022
Veenstra’s Garage Brand: Locally Dedicated
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July 21, 2022
Combating Consumer’s Resistance To Creative Advertising
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July 21, 2022
Building Brand Identity Design
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July 21, 2022
Finding Creativity for You and Your Business
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July 21, 2022
The How To Of Mobile Marketing
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July 21, 2022
Good Grammar In 3 Steps
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July 21, 2022
The Courage To Brand And Rebrand
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July 21, 2022
47 Branding Tips From Deksia
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July 21, 2022
New Logo Same Great Camp Henry
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July 21, 2022
Grid 70 – Inspiring Innovation and Design
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July 21, 2022
Deksia: Striving To Be The Best Branding Firm In West Michigan
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