A Tale of Two Strategies: When Brand Strategy Impacts Business Strategy
Understanding the Struggle: Symptoms of a Dissonant Brand Strategy As a business owner or...
Anvil Media Joins the Deksia Team
Deksia is joining forces with Anvil Media, a measurable marketing agency that specializes in ...
Emotional Branding – Sell Emotions, Not Products
Believe it or not, people buy feelings – not products. As bizarre as that may sound for someone who...
Brand Hierarchy And Why It Matters For Your Business
Creating a brand involves a culmination of many different moving parts, from messaging and visual...
How Your Brand Affects Your Hiring Efforts
We are constantly bombarded with advertisements, product placements, branded social posts, etc....
How to Build the Perfect Branding Scope of Work
Your brand is the sum total of what people think, feel, and remember when they encounter your...
What is Brand Strategy, and How Should it Affect Your Business?
Any business owner, and most professional marketers, will tell you that there is a never-ending...