Case Study
CUI’s Paid Search Overhaul
CUI Inc.
A global provider of electronic components, CUI Inc. wanted to elevate lead generation through smarter, more cost-efficient digital strategy.
Industry: Electronic Components Manufacturing
Location: Global
Project Scope: Paid search strategy, campaign restructuring, audience messaging
Solution Provided: Deksia developed a highly targeted paid search strategy that shifted away from standard keyword tactics, instead focusing on brand-aligned messaging tailored to B2B engineers. The result: more leads, higher engagement, and reduced cost per acquisition.
The Challenge
The Solution
- Strategic Positioning: Deksia redefined the brand’s messaging to speak directly to its engineering audience—positioning them as innovators and problem solvers. This shift was rooted in CUI’s strong product performance and credibility.
- Campaign Restructuring: Rather than using generic keyword groupings, campaigns were rebuilt around key themes relevant to engineers and aligned with product value. Messaging was optimized for clarity, consistency, and resonance.
- Comprehensive Paid Strategy: The team delivered a full-funnel strategy tailored for long B2B sales cycles, maximizing each touchpoint to improve engagement and lead flow.
The Results
CUI’s partnership with Deksia generated both quantitative and qualitative wins:
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134.6% increase in click-through rate
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106.7% increase in lead volume
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73.9% increase in conversion rate
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22.4% reduction in cost per lead
These improvements positioned CUI as a frontrunner in its space, proving that even complex B2B organizations can use targeted digital strategies to drive meaningful performance gains.
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