Case Study
OSU Admissions Builds Massive Social Growth
Oregon State University – Admissions Office
To increase applications for the upcoming academic year, OSU Admissions needed a strategy to grow their social following—specifically on Twitter—and differentiate from the university’s main brand account.
Industry: Higher Education
Location: Oregon
Project Scope: Social media strategy, audience engagement, paid Twitter campaigns
Solution Provided: Deksia developed and executed a custom social strategy that combined organic content planning with targeted Twitter ads to grow reach, engagement, and brand authority.
The Challenge
The Solution
- Audit-Driven Social Plan: The engagement began with a deep dive into existing performance and audience behavior, setting a clear benchmark for growth.
- Three-Month Campaign Execution: Deksia launched a continuous posting plan combined with promoted tweets and account promotions, designed to rapidly expand reach and draw more potential applicants into the conversation.
- Platform-Specific Focus: Rather than spreading thin across all platforms, the effort concentrated entirely on building a high-quality Twitter presence tailored to prospective students.
The Results
The campaign produced transformative results:
-
753% increase in Twitter followers
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3,300% increase in Moz Social Authority
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Dramatically improved engagement, visibility, and brand recognition across OSU Admissions’ digital presence
A focused campaign delivered measurable gains in audience size, authority, and long-term platform momentum—positioning OSU Admissions for success beyond the current recruitment cycle.
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