Case Study
Spokane Stainless Technologies Turns an Unknown Name Into Found Authority
Spokane Stainless Technologies
Spokane Stainless Technologies is a custom stainless steel fabricator in Spokane, Washington, serving the food processing, pharmaceutical, defense, and aviation industries. With decades of fabrication expertise behind a newly independent name, SST builds precision process skids, ASME pressure vessels, modular process systems, and military-grade fuel handling systems for buyers in the most demanding regulated markets.
Industry: Industrial Manufacturing
Location: Spokane, WA
Project Scope: Full website rebuild followed by an ongoing SEO program including technical foundation, content strategy, keyword targeting, and link building across two separate domains.
Solution Provided: Deksia rebuilt SST's primary website from a sprawling, unfocused structure into a streamlined, industry-targeted platform, then launched a dedicated second site for their fuel systems product line. A sustained SEO program followed, targeting the specific search terms procurement professionals and engineers in SST's key verticals actually use.
The Challenge
Spokane Stainless Technologies had recently separated from a larger parent company and rebranded under a new name. In markets where they'd operated for decades as Spokane Industries, they now had a name nobody knew. That alone would have been a difficult starting point. Their website made it worse.
Their old website was nearly 95 pages with no clear structure, messaging that didn't speak to any specific audience, and no SEO investment behind it; the site was effectively invisible to anyone who didn't already know to search for SST by name. When a food processing engineer searched for custom stainless process skids, or a pharmaceutical buyer searched for ASME pressure vessels, SST wasn't in the conversation. Their average position in Google search results was 42, buried on page four or five. New name, no recognition, and a website that confirmed neither.
Their fuel systems product line had a separate but related problem. Products fielded at military installations worldwide were buried inside a general fabrication site, with no dedicated destination for the defense procurement officers and commercial aviation buyers who needed to evaluate them.
The Solution
Discovery and Strategy: Before any creative work began, Deksia mapped SST's target audiences, documented their competitive differentiators, and identified the search terms buyers in each vertical actually use. That foundation shaped every subsequent structural and content decision.
Website Rebuild: Deksia rebuilt the primary SST website from the ground up, reducing a 95-page site to a focused, navigable platform with industry-specific messaging and clear calls to action. The architecture was designed around how buyers in SST's key verticals look for vendors, not around how SST had historically organized its own products.
Dedicated Fuel Systems Site: A separate domain was built exclusively for SST's fuel-handling product line, giving defense procurement officers, MRO facilities, and commercial aviation buyers a purpose-built destination aligned with how they search for and evaluate vendors.
SEO Foundation and Content Strategy: Both sites were built with search performance as a structural priority from day one. Deksia developed targeted content and a systematic link-building program around the non-branded queries SST's buyers actually use, terms like process skids, modular process systems, and custom stainless tanks for regulated industries.
Ongoing Optimization: Monthly position tracking, impression data, and traffic source reporting informed content and linking decisions each month, compounding early gains over time.
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The Results
At launch, SST's average search position was 42. By October 2025, three months in, it was 11. It has held there since, averaging between 11 and 12 through April 2026, meaning the rankings reflect real authority, not a temporary spike.
Organic search impressions grew 230% from launch to peak, reaching 38,273 monthly impressions in February 2026 compared to 11,580 at launch. Organic clicks grew 128% over the same period. The visitors arriving through search are engaged: organic sessions show a 67% engagement rate with an average of 60 seconds on site.
The pipeline impact followed. SST began receiving inbound inquiries from companies they had long known of but never heard from, including international buyers in Europe and Asia sourcing U.S.-based fabrication for stateside projects. These were companies finding them through organic search on a site that, one year earlier, would have been invisible to those audiences.
Most industrial manufacturers are invisible online because historically their industry is built on relationships, but that landscape is changing fast. When a website is built for the buyers doing the searching, and SEO is treated as infrastructure rather than an add-on, the results compound quickly. For SST, a company with a decades-long legacy, the work was about ensuring the right buyers could finally find it.
"What you guys have done is help make us be known. We're getting leads and companies calling us that we always had heard about."
—Greg Tenold, Chairman, Spokane Stainless Technologies
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