5 Best Digital Marketing Platforms to Help Grow Your Business

Do you want to grow your business and improve your marketing efforts? Well, if you answered yes, you are at the right place! 

It’s 2023 and the list of digital marketing platforms is never ending. So to make your life a little easier, we’ve laid out the top 5 platforms that you should integrate into your business.

1. Google Ads
2. Google Business Profile
3. Google Analytics 4
4. Facebook Business Manager
5. Callrail

A common challenge among businesses is the desire to re-amp their marketing strategy but not knowing where to start. 

Using this list of platforms will get you on the right track by allowing you to create and monitor campaigns, reach a greater audience, and target an audience that are likely to be interested in your business. 

Google Ads

With Google Ads, you can promote your business, increase website traffic, and help sell your products or services.

You can run search, video, shopping, app, display, local, discovery, smart, and performance campaigns. Campaigns can be modified or changed at any time, including the budget, text, and settings. 

Performance Max

If you are an e-commerce business looking to increase your ROI and exposure across Google’s Audience Network then Performance Max [also known as PMax] might be the way to go for you. 

Performance Max is the latest system built on a new set of technologies intended to streamline advertising within the platform.

Performance Max provides a unified buying service to all Google placements by displaying ads across YouTube, Display, Search, Discover, Maps and Gmail. This full-funnel advertising of products is what PMax does well, especially when it comes to products with a lot of data. 

Search Campaigns

The top results when a user makes a search that are labeled ‘Ad’ are search campaigns. Most users avoid having to scroll through results, so having your ads at the top of the page is beneficial. 

Search campaigns are a great way to drive sales and increase traffic to your site by attracting users that are actively searching for products or services related to your business. 

Display Campaigns

Through Display Campaigns you can visually engage with your audience. These campaigns consist of images, videos, logos, and more. 

Search campaigns appear for users whose searches are related to your business. Whereas, display campaigns appear for anyone using Google Display Network, including Youtube and Gmail. 

Google Ads also has a detailed dashboard outlining the status of your campaign, like the number of conversions, interactions, impressions, clicks, and cost, that is customizable depending on what information is relevant for your business. 

I would go as far as to say that Google Ads is the most significant digital marketing platform of them all!

If you didn’t think it can get any better there is also an ‘audiences’ tab where you can view the demographics of your audience including their gender, age, and income. This information gives you a better understanding of your audience so you can create ads targeted towards them. 

To ensure your ads are appearing with the appropriate searched term you can set keywords. Be sure to set negative keywords as well so your ads don’t come up when a user searches for something unrelated to your business. 

If you are interested in improving your marketing skills through Google Ads, you can take a skillshop course and earn your Google Ads Certification.

Google Business Profile

Through Google Business Profile, previously known as Google My Business, you manage your business profile. It’s as simple as that! 

In 2022, Google My Business updated to what is now known as Google Business Profile. The main feature added to the new platform is you can now claim and verify your business profile directly in Google Maps and Google Search. The new site also allows businesses to manage all of their locations on Google through a single listing. 

You can add information to your profile like your address, phone number, and hours. Be sure to keep this information up to date so your customers know where, how, and when to reach you. 

It’s also beneficial to include photos and post updates to raise awareness of your business and promote any deals or events you may be running. 

Creating a business profile helps increase your visibility across Google search, maps, and shopping. Google is the most popular search engine worldwide, so it’s crucial to have a good business profile. Google business profile is also free, so you have no reason not to get your business on track and create your profile today!

Google Analytics 4

Universal Analytics, or UA, recently transitioned to Google Analytics 4, or GA-4. On UA, users are tracked via sessions, or the time they spend on a site. On the other hand, GA-4 monitors all the events a user carries out. 

Another difference is that UA has many set reports available with customizations. Whereas, GA-4 has top level reports built in, along with the analysis tab where you can create specific reports. This is a great component because it allows you to develop reports revolving around data that you’re looking for. 

Overall, GA-4 is a powerhouse of a resource that allows you to monitor all traffic and engagement on your website. 

This platform permits you insight on how audiences reached, interacted, and how long they stayed on your website. This is incredibly helpful because you can see which pages have the best and worst engagement. 

GA-4 also provides an extensive list of your audience's demographics, interests, and behavior. The information on GA-4 is endless and having this data is essential in creating effective marketing plans for your business. 

Facebook Business Manager

Facebook ads are another great way to reach your target audience. With Facebook Business Manager you can run and monitor all your Facebook and Instagram campaigns on one site. 

Facebook remains ranked as the biggest social media platform, which is why it’s a powerful marketing tool to promote your business. 

It can be overwhelming to manage multiple campaigns, but with Facebook Business Manager, you can track all your campaigns with ease. 

There is no better place to engage with your audience than Facebook. Users can like, comment, and share your posts, and you can moderate and respond to comments. Having high engagement with your audience is important when establishing a strong brand and customer relationship. 

So, stop sitting around and set up a Facebook Business Manager account today!

Callrail

Are phone calls an essential part of your business’s communication with your customers? 

Then Callrail is your perfect match! Not only does Callrail record all phone calls that come through to your business, it also allows you to listen back to the calls and mark them as leads or non-leads.

On top of that you can also see where the call came from, whether that is an organic search, Google ad, or even email. This gives businesses a better understanding of which campaigns are driving the most traffic. 

Callrail offers a 14-day free trial and their pricing begins at $48 a month. If you want to track all your phone calls and stay on top of your campaigns, Callrail is right up your alley!

Conclusion

Using a variety of digital marketing platforms doesn’t have to be overwhelming! Using these 5 platforms will significantly improve your businesses marketing efforts, and will help identify which campaigns are beneficial, and what ones aren’t.

Digital marketing experts are available to help you. Here at Deksia we have a great digital marketing team that will love to help you achieve your business goals. If you would like to learn more, check out our digital marketing page. 

If you want to continue your learning and become a marketing strategist wizard, take a look at our blog, A Marketing Strategy that Works in 2023 (And Beyond)