--- title: Why Customer Retention Matters As Much (Or More) Than.. description: a 5% increase in customer retention can raise your company’s profitability by a whopping 75%. image: https://deksia.com/hubfs/Imported_Blog_Media/survival-1-1024x400.jpg --- [Skip to content](https://deksia.com/blog/entrepreneurship/customer-retention-matters#main-content) [![Deksia logo](https://deksia.com/hubfs/DeksiaWhiteLogo.svg) ](https://deksia.com/) - [Services](https://deksia.com/services) Show submenu for Services - [Marketing Strategy](https://deksia.com/service/strategy) - [Digital Marketing](https://deksia.com/service/digital-marketing) - [Web Development](https://deksia.com/service/web-development) - [Social Media & Content](https://deksia.com/service/social-media-content) - [Design & Copy](https://deksia.com/service/design-and-copy) - [Branding](https://deksia.com/service/branding) - [Photo & Video](https://deksia.com/service/photo-video) - [Our Work](https://deksia.com/case-studies) Show submenu for Our Work - [Case Studies](https://deksia.com/case-studies) - [Portfolio](https://deksia.com/portfolio) - [Who We Are](https://deksia.com/about) Show submenu for Who We Are - [Our Team](https://deksia.com/our-team) - [Join the Team](https://deksia.com/our-team/#careers) - [Our POV](https://deksia.com/blog) Open main navigation Close main navigation - [Services](https://deksia.com/services) Show submenu for Services - [Marketing Strategy](https://deksia.com/service/strategy) - [Digital Marketing](https://deksia.com/service/digital-marketing) - [Web Development](https://deksia.com/service/web-development) - [Social Media & Content](https://deksia.com/service/social-media-content) - [Design & Copy](https://deksia.com/service/design-and-copy) - [Branding](https://deksia.com/service/branding) - [Photo & Video](https://deksia.com/service/photo-video) - [Our Work](https://deksia.com/case-studies) Show submenu for Our Work - [Case Studies](https://deksia.com/case-studies) - [Portfolio](https://deksia.com/portfolio) - [Who We Are](https://deksia.com/about) Show submenu for Who We Are - [Our Team](https://deksia.com/our-team) - [Join the Team](https://deksia.com/our-team/#careers) - [Our POV](https://deksia.com/blog) - [ Contact us ](https://deksia.com/contact-us) [ Contact us ](https://deksia.com/contact-us) [ Back ](https://deksia.com/blog/all) #### Blog #### • #### News #### • #### July 21, 2022 #### • #### 1 minute read # Why Customer Retention Matters As Much (Or More) As Attracting New Ones ![](https://deksia.com/hubfs/Imported_Blog_Media/survival-1-1024x400.jpg) #### Table of Contents So you’ve got the attention of your customer. That’s great! Now the real work begins: retaining that customer’s interest in your service over weeks, months, and years. Working to keep customers you already have actually makes more financial sense than appealing to potentials. That’s because existing customers are already aware of your service, are less likely to engage the services of a competitor, and are more likely to spend money on your service over time. [**Bain & Co.**](http://www.bain.com/), a global management consultancy firm, reports that a 5% increase in customer retention can raise your company’s profitability by a whopping 75%. As these numbers readily attest, finding ways to engage your audience is vital. Running promotions that are relevant to your customer base is a great way to keep engagement going. [**Reward current customers**](http://www.inc.com/guides/2010/08/how-to-start-a-customer-rewards-program.html) for continued brand interaction; loyalty programs are a great way for encouraging repeat business. Promotional efforts can extend to personalized correspondences, like birthday and holiday cards, which combine rewards with a sense of warmth and appreciation for the continued support. Listening to customer feedback is also a crucial part of retaining engagement. “(Customers) are on the front lines. Keep an ear to the ground and implement their suggestions,” said Chris Duskin, vice president of marketing at [**Extole**](http://www.extole.com/), a referral marketing company. “There’s no better feeling for a superfan than to see change they pushed for.” The bottom line: hold onto the customers you have, because it will pay off for you in the long run. [Share this page on Facebook Share ](http://www.facebook.com/share.php?u=https://deksia.com/blog/entrepreneurship/customer-retention-matters) [Share this page on Facebook Share ](http://www.linkedin.com/shareArticle?mini=true&url=https://deksia.com/blog/entrepreneurship/customer-retention-matters) [Share this page on Facebook Tweet ](https://twitter.com/intent/tweet?url=https://deksia.com/blog/entrepreneurship/customer-retention-matters) [Share this page on Facebook Email ](mailto:?body=https://deksia.com/blog/entrepreneurship/customer-retention-matters) ### *Subscribe* to Our Newsletter ### *Related* Blogs [![Chapter 1: What Branding Can Do for Your Business](https://deksia.com/hubfs/Imported_Blog_Media/Deksia_FB_Cover-1-1.png) brand strategy #### March 27, 2018 ### Chapter 1: What Branding Can Do for Your Business Read More ](https://deksia.com/blog/branding/chapter-1) [![What Is Deksia?](https://deksia.com/hubfs/Imported_Blog_Media/Deksia_blog_feat_img_main-1.png) News #### September 26, 2012 ### What Is Deksia? Read More ](https://deksia.com/blog/entrepreneurship/what-is-deksia) [![5 Key Steps To A More Genuine Brand Voice](https://deksia.com/hubfs/Imported_Blog_Media/DEKSIASOCIAL21001_Feb16_BlogReshare_Hero_1920_se.jpg) brand strategy #### November 17, 2017 ### 5 Key Steps To A More Genuine Brand Voice Read More ](https://deksia.com/blog/branding/genuine-brand-voice) ## Let’s Talk About What’s Next. Whether you need a full plan or a fresh perspective, we’ll meet you where you are—and move you forward with brand clarity, marketing strategy, and creative execution that works. --- - ![](https://deksia.com/hubfs/Group%2093.svg) [616-570-8111](tel:616-570-8111) - ![](https://deksia.com/hubfs/Group%2095.svg) [info@deksia.com](mailto:info@deksia.com) ![Deksia_Logo_White](https://deksia.com/hubfs/Deksia_Logo_White.png) We build strategic marketing systems built on brand archetypes, aligned creative, and clear metrics to help businesses grow with purpose and performance. - [Services](https://deksia.com/services) - [About](https://deksia.com/about) - [Portfolio](https://deksia.com/portfolio) - [Resources](https://deksia.com/resources) - [Get Web Support](https://deksia.com/web-support) - [**](https://www.facebook.com/Deksia/) - [**](https://www.instagram.com/deksia/) - [**](https://www.linkedin.com/company/deksia/) - [**](https://www.youtube.com/channel/UC7TDLlgDsyidS0mcFDELNdg) - [**](https://www.tiktok.com/@deksiamarketing) [616-570-8111](tel:616-570-8111) • [info@deksia.com](mailto:info@deksia.com) Copyright © 2026 Deksia All Rights Reserved [Privacy Policy](https://deksia.com/privacy-policy) • [Terms and Conditions](https://deksia.com/terms-and-conditions) Do Not Sell My Personal Information ##### Our Services - [Marketing Strategy](https://deksia.com/service/strategy) - [Website Development](https://deksia.com/service/web-development) - [Digital Marketing](https://deksia.com/service/digital-marketing) - [Design & Copy](https://deksia.com/service/design-and-copy) - [Branding](https://deksia.com/service/branding) - [Social Media](https://deksia.com/service/social-media-content) - [Photo & Video](https://deksia.com/service/photo-video) ##### Our Work - [Portfolio](https://deksia.com/portfolio) - [Case Studies](https://deksia.com/resources/#case-studies) ##### About Us - [About Deksia](https://deksia.com/about) - [Careers](https://deksia.com/our-team/#careers) - [Contact Us](https://deksia.com/contact-us) - [Get Web Support](https://deksia.com/web-support) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "DEKSIA", "url" : "https://deksia.com/blog/author/deksia" }, "dateModified" : "2022-07-21T17:41:40.537Z", "datePublished" : "2014-07-16T08:20:57.000Z", "headline" : "Why Customer Retention Matters As Much (Or More) Than..", "image" : [ "https://deksia.com/hubfs/Imported_Blog_Media/survival-1-1024x400.jpg" ], "mainEntityOfPage" : { "@id" : "https://deksia.com/blog/entrepreneurship/customer-retention-matters", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://deksia.com/hubfs/DeksiaWhiteLogo.svg" }, "name" : "Deksia" } } ``` ```json { "@context" : "http://schema.org", "@type" : "Article", "author" : { "@type" : "Person", "name" : [ "DEKSIA" ] }, "datePublished" : "2014-07-16T08:20:57+0000", "description" : "a 5% increase in customer retention can raise your company’s profitability by a whopping 75%.", "headline" : "Why Customer Retention Matters As Much (Or More) As Attracting New Ones", "image" : "https://20498867.fs1.hubspotusercontent-na1.net/hubfs/20498867/Imported_Blog_Media/survival-1-1024x400.jpg", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://20498867.fs1.hubspotusercontent-na1.net/hubfs/20498867/DeksiaWhiteLogo.svg" }, "name" : "Deksia" }, "url" : "https://deksia.com/blog/entrepreneurship/customer-retention-matters" } ```