Case Study
Transforming Telecom Digital Strategy for Full-Signal Strength

Anonymous Telecom Company
As a major player in the telecom sector, this company sought to expand its digital presence, focusing on growing organic traffic and conversions. With a strong baseline established, they wanted to push beyond industry norms and fully engage both existing and potential customers.
Industry: Telecommunications
Location: United States
Project Scope: SEO optimization, keyword research, structured markup, web development collaboration
Solution Provided: Deksia implemented a multifaceted SEO strategy that included advanced keyword research, structured data markup, and technical collaboration with the client’s web team. The goal: surpass industry benchmarks for organic search conversions and increase engagement.

The Challenge

The Solution
- Keyword Research: Focused on optimizing the company’s most-viewed blog posts and web pages.
- Structured Data: Implemented schema markup on prioritized content.
- Technical Collaboration: Partnered with the client’s development team to ensure optimization changes were seamlessly executed.
- Strategic Targeting: Built campaigns that emphasized both visibility and engagement, tailored to the telecom sector’s competitive landscape.

The Results
Deksia’s custom strategy produced results that exceeded industry norms:
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Goal completions increased by 17%
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Overall conversions rose by 16%
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Conversion rate improved by 23%
Rather than a one-size-fits-all solution, Deksia delivered a strategy tailored to telecom’s unique challenges. By combining advanced keyword research with technical execution, the company not only surpassed industry averages but also strengthened its standing as a leader in the sector