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Case Study

Transforming Telecom Digital Strategy for Full-Signal Strength

Anonymous Telecom Company

As a major player in the telecom sector, this company sought to expand its digital presence, focusing on growing organic traffic and conversions. With a strong baseline established, they wanted to push beyond industry norms and fully engage both existing and potential customers.

Industry: Telecommunications

Location: United States

Project Scope: SEO optimization, keyword research, structured markup, web development collaboration

Solution Provided: Deksia implemented a multifaceted SEO strategy that included advanced keyword research, structured data markup, and technical collaboration with the client’s web team. The goal: surpass industry benchmarks for organic search conversions and increase engagement.

The Challenge

Conventional benchmarks for telecom organic search conversions average 15% month-over-month growth. While this company had a solid online presence, it struggled to reach beyond this ceiling. They turned to Deksia to achieve higher performance and maximize digital ROI.

The Solution

  • Keyword Research: Focused on optimizing the company’s most-viewed blog posts and web pages.
  • Structured Data: Implemented schema markup on prioritized content.
  • Technical Collaboration: Partnered with the client’s development team to ensure optimization changes were seamlessly executed.
  • Strategic Targeting: Built campaigns that emphasized both visibility and engagement, tailored to the telecom sector’s competitive landscape.

The Results

Deksia’s custom strategy produced results that exceeded industry norms:

  • Goal completions increased by 17%

  • Overall conversions rose by 16%

  • Conversion rate improved by 23%

Rather than a one-size-fits-all solution, Deksia delivered a strategy tailored to telecom’s unique challenges. By combining advanced keyword research with technical execution, the company not only surpassed industry averages but also strengthened its standing as a leader in the sector

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