Case Study
Eagle Creek Homes’ Brand Evolution
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Eagle Creek Homes
Since its founding in 1999, Eagle Creek Homes has grown into one of West Michigan’s premier custom home builders, celebrated for high‑design craftsmanship, transparent workflows, and exceptional customer service.
Industry: Custom Home Construction
Location: West Michigan
Project Scope: Comprehensive brand development—covering discovery, visual identity refresh, messaging strategy, website redevelopment, digital advertising, and environmental branding.
Solution Provided: Deksia conducted an in-depth discovery process (stakeholder interviews, client surveys, competitor research) to uncover Eagle Creek’s unique strengths—customization and transparency. These insights guided a full brand overhaul: revamped logo, unified visual identity, refined messaging, new website structure, virtual tours, plot‑map tools, and content strategy. A robust digital marketing plan featuring retargeting and dynamic advertising on Instagram and Facebook was implemented, alongside consistent environmental and print branding.
The Challenge
Eagle Creek Homes had a strong reputation for craftsmanship and service, but their brand didn’t reflect the quality of their work. Their messaging was unclear, their visual identity lacked consistency, and their website failed to meet the expectations of today’s homebuyers. It didn’t highlight what made them different—like their transparent process or high level of customization—and it lacked modern features like interactive plot maps.
Without a clear narrative or strong digital presence, they were losing traction to competitors with more polished branding and user-friendly websites. Eagle Creek needed a full brand and marketing overhaul to align how they looked with the premium experience they delivered.
The Solution
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Discovery & Strategy: Established a clear brand vision through research—highlighting customization and workflow transparency.
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Brand Redesign: Created a cohesive visual identity (logo, color palette, typography) and precise messaging aligned with target demographics.
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Website Overhaul: Designed for usability and engagement: interactive plot maps, catalog of floor plans, monthly blog content, and SEO optimization.
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Digital Marketing: Built a strategic funnel, leveraging retargeting ads on social platforms. Introduced rotating multimedia ads and tracked performance for ongoing optimization.
- Social Media Marketing: Created on-brand content that reflects the quality and customization of Eagle Creek’s homes. Managed strategy, copy, and assets to build a consistent, engaging presence across social platforms.
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Environmental Branding: Applied the refreshed identity across office signage, entryway materials, and printed collateral—ensuring coherence across all touchpoints.
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The Results
The transformation generated measurable, high-impact results for Eagle Creek Homes:
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73% increase in website sessions
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111% increase in content interactions
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60% increase in social views
With an 80% close rate on leads from the new website, Eagle Creek has become a high-performing, lead-generating brand. Their unified identity and digital presence now match the premium experience they deliver in every home they build.
“Everything connects now—strategy, creative, execution. Deksia brought it all together.”
— Eric DeVries
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