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Case Study

ISG’s Digital Transformation Through Targeted SEO

Information Services Group (ISG)

ISG is a leading global technology research and advisory firm serving clients across highly specialized industries. To strengthen its digital presence, ISG set ambitious goals: achieving 30,000 organic clicks per month and driving at least 50 on-site conversions through contact forms and email clicks.

Industry: Technology Research & Advisory

Location: Global

Project Scope: SEO strategy, keyword research, web optimization, structured data implementation

Solution Provided: Deksia developed a tailored SEO strategy that went beyond traditional tactics. This included the creation of a new webpage focused on unbranded, high-priority terms, keyword research for backend optimization, Core Web Vitals and page speed improvements, and structured data markup. These steps were designed to capture relevant traffic and increase conversions for ISG’s complex, niche market.

The Challenge

ISG’s digital strategy relied heavily on brand-name content, limiting its ability to attract audiences unfamiliar with the brand. With complex offerings and a specialized target market, ISG struggled to increase visibility and conversions. To overcome these challenges, ISG turned to Deksia for a more nuanced, performance-driven SEO approach.

The Solution

  • Keyword Strategy: Conducted extensive research to target unbranded, high-priority terms.
  • Web Optimization: Created and optimized a new webpage to align with audience search intent.
  • Performance Improvements: Enhanced Core Web Vitals and page speed for stronger rankings and user experience.
  • Structured Data: Implemented schema to improve search visibility and click-through rates.

The Results

Deksia’s tailored approach delivered measurable improvements in ISG’s digital performance:

  • Website clicks increased by 24.59% MoM and 23.01% YoY

  • Conversions improved by 35.29% MoM and 13.48% YoY

  • User engagement rose by 68% MoM and 13.83% YoY

This multi-faceted strategy boosted visibility, engagement, and conversions, proving that even niche, highly specialized businesses can achieve broad digital growth.

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