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Case Study

Inspire Fitness’ SEO & UX Transformation

Inspire Fitness

As a provider of premium gym equipment, apparel, and fitness tech, Inspire Fitness needed a more optimized digital presence to match the quality of its offerings and capture untapped growth online.

Industry: Fitness Equipment & Digital Wellness

Location: Global

Project Scope: Website optimization, SEO strategy, technical improvements, UX enhancements

Solution Provided: Deksia led a full-scale web optimization initiative—from improving site speed and structure to crafting targeted SEO content strategies—resulting in dramatic increases in organic visibility, engagement, and revenue.

The Challenge

Although Inspire Fitness offered top-tier fitness equipment and services, their website was underperforming. Issues with site speed, SEO structure, and user experience were holding back visibility and online revenue. With an international web development partner in the mix, Inspire Fitness needed Deksia to bridge the strategy gap and unleash their full digital potential.

The Solution

  • Technical & On-Page Optimization: Deksia began by improving load times, fixing plugin issues, and guiding best practices for code and image optimization. This ensured the site performed better for users and search engines alike.
  • SEO Overhaul: We developed a keyword map to align content strategy with business goals and audience search intent. This guided updates to page titles, meta descriptions, and schema implementation.
  • UX & Mobile Enhancements: We refined page layouts, improved mobile responsiveness, and analyzed user behavior to identify friction points—leading to an enhanced shopping experience that converted better and drove more organic revenue.

The Results

The impact was dramatic and measurable:

  • 3,072% increase in revenue from organic search

  • 974% growth in organic search transactions

  • 232% increase in total impressions (1.81M → 6.01M)

  • 158% boost in product visibility (930K → 2.4M)

  • 130% increase in total clicks (139K → 320K)

Through targeted optimization and a focus on user-centric design, Inspire Fitness not only improved performance—it set a new digital standard for the fitness industry.

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