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Case Study

Opus Interactive Rises in Organic Search Rankings

Opus Interactive

A trusted name in hybrid IT solutions, Opus Interactive needed stronger digital visibility to match their long-standing reputation and guide more buyers through a complex sales cycle.

Industry: Hybrid IT / Data Services

Location: United States

Project Scope: SEO strategy, user experience optimization, keyword targeting, content enhancements

Solution Provided: A full SEO overhaul with location-specific content, UX improvements, meta optimization, and schema enhancements—all focused on increasing search visibility and guiding conversions

The Challenge

Despite a strong service offering, Opus Interactive struggled with low visibility in organic search—especially around key terms like “colocation.” This limited their ability to connect with the right prospects at critical touchpoints in the buyer journey.

The Solution

  • Keyword Strategy & Technical SEO: Targeted search terms such as “business colocation” and “Portland colocation” were woven into optimized content, meta tags, and page titles.
  • UX Enhancements: Website speed, conversion visibility, and content structure were improved to make the path from discovery to contact seamless.
  • Schema & Location Pages: Video and article schema were implemented, and location-specific pages were added to boost presence in strategic markets.

The Results

These updates established Opus Interactive as a more visible authority in the IT space:

  • First-page rankings for top “colocation” terms

  • 49% increase in new users month-over-month

  • 125% increase in website clicks

  • Dramatically improved engagement across longer sales cycles

Opus Interactive now commands more attention in search—and converts that attention into real leads.

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