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Case Study

Pacific Rim’s Riesling Revival Through Social Engagement

Pacific Rim & Co.

Known for world-class Riesling, Pacific Rim needed to strengthen brand awareness, build social credibility, and convince retailers of Riesling’s relevance in a competitive wine market.

Industry: Wine & Beverage

Location: Pacific Northwest

Project Scope: Social media campaign, audience engagement, e-commerce strategy

Solution Provided: A Facebook-focused campaign developed with Grow Creative that mixed giveaways, educational content, video animation, and direct purchasing options to engage fans and energize sales.

The Challenge

Despite producing standout wines, Pacific Rim struggled to resonate with a broader audience or convert that quality into meaningful digital traction. They needed a way to engage consumers, boost social credibility, and give retailers a reason to bet on Riesling.

The Solution

  • Community-First Social Strategy: A robust Facebook strategy was rolled out to create a sense of community around Riesling—featuring educational content, video animation, the Riesling Rules Book, and lifestyle blog posts.
  • Incentivized Fan Growth: Giveaways and unique gift promotions were used to attract new followers while keeping existing fans engaged.
  • E-Commerce Integration: The campaign made it easy for fans to learn about wines and purchase directly from Facebook, streamlining the journey from interest to sale.

The Results

This fresh, tech-forward approach delivered immediate and impressive results:

  • 7000% increase in site traffic from Facebook

  • 15% increase in revenue

  • 73% increase in transactions

  • 11,600 new fans in just two weeks

  • Over 300 fan posts during that time

  • The fan growth rate outpaced the de-fan rate, confirming stronger audience alignment and long-term momentum

Retailer perception shifted, brand credibility rose, and Pacific Rim emerged as a model for modern wine marketing—proving Riesling has staying power when paired with smart strategy.

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