Case Study
Pacific Rim’s Riesling Revival Through Social Engagement

Pacific Rim & Co.
Known for world-class Riesling, Pacific Rim needed to strengthen brand awareness, build social credibility, and convince retailers of Riesling’s relevance in a competitive wine market.
Industry: Wine & Beverage
Location: Pacific Northwest
Project Scope: Social media campaign, audience engagement, e-commerce strategy
Solution Provided: A Facebook-focused campaign developed with Grow Creative that mixed giveaways, educational content, video animation, and direct purchasing options to engage fans and energize sales.

The Challenge

The Solution
- Community-First Social Strategy: A robust Facebook strategy was rolled out to create a sense of community around Riesling—featuring educational content, video animation, the Riesling Rules Book, and lifestyle blog posts.
- Incentivized Fan Growth: Giveaways and unique gift promotions were used to attract new followers while keeping existing fans engaged.
- E-Commerce Integration: The campaign made it easy for fans to learn about wines and purchase directly from Facebook, streamlining the journey from interest to sale.

The Results
This fresh, tech-forward approach delivered immediate and impressive results:
-
7000% increase in site traffic from Facebook
-
15% increase in revenue
-
73% increase in transactions
-
11,600 new fans in just two weeks
-
Over 300 fan posts during that time
-
The fan growth rate outpaced the de-fan rate, confirming stronger audience alignment and long-term momentum
Retailer perception shifted, brand credibility rose, and Pacific Rim emerged as a model for modern wine marketing—proving Riesling has staying power when paired with smart strategy.