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Case Study

TEKsystems Boosts Brand Visibility Through Facebook Engagement

TEKsystems

A leader in IT staffing and solutions, TEKsystems sought to expand its digital footprint as it prepared for a major rebrand and website launch.

Industry: IT Services

Location: United States

Project Scope: Facebook marketing campaign, engagement strategy, custom landing pages, brand amplification

Solution Provided: A Facebook Scavenger Hunt campaign designed to increase engagement, drive repeat visits, and solidify brand awareness with a short-term but high-impact digital contest

The Challenge

In anticipation of a brand relaunch, TEKsystems needed a digital campaign that would stand out in the saturated B2B IT space—one that would elevate awareness without relying on traditional tactics.

The Solution

  • Gamified Engagement: We designed a custom Facebook Scavenger Hunt contest paired with promotional strategy, landing page builds, and content guidance.
  • Strategic Promotion: Targeted outreach drove both new and returning audiences to branded Facebook pages, encouraging quick interaction and sustained interest.
  • Creative Incentives: Gift card giveaways and interactive content fueled excitement, boosting audience interaction while reinforcing brand positioning.

The Results

TEKsystems achieved measurable growth in awareness and user interaction in just weeks:

  • Over 3,000 new Facebook likes

  • 49% more contest entries than projected (1,119 entries vs. 750 goal)

  • Increased fan engagement without requiring a full redesign

  • Enhanced brand perception in a competitive, B2B IT market

This campaign not only exceeded goals—it set a new benchmark for how service-based brands can use social media creatively and effectively.

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