CASE STUDIES
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BRAND EVOLUTION:
Eagle Creek Homes’ Brand Evolution
Deksia’s deep dive into Eagle Creek Homes’ vision and market shaped its emerging brand, targeting client needs and preferences in homebuilding.
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Website Redesign:
Joseph Phelps E‑Commerce Transformation
Deksia partnered with Joseph Phelps Vineyard to transform their outdated website into a modern, luxury e-commerce experience that honored their legacy while driving conversions, bookings, and wine club growth.
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REVITALIZING GROWTH:
Bellamedica Renewed
Bellamedica partnered with Deksia to revolutionize its lead generation strategy, achieving ambitious growth through effective digital advertising.
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Brand Launch & Digital Strategy:
Seven Apart’s Digital-First Wine Launch
Deksia partnered with Seven Apart Wines to craft a premium brand identity, digital-first allocation strategy, and immersive content experience—positioning the new label as Napa’s next cult wine.
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Innovating Insulation:
Reshaping AccuFoam
Deksia’s strategic rebranding and market analysis propelled Creative Polymer Solutions’ AccuFoam to new heights in the insulation industry.
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BRAND TRANSFORMATION:
Hylant’s Community-First Brand Awareness Campaign
Discover how Deksia crafted a unique campaign to boost Hylant’s brand in Grand Rapids, focusing on value-sharing without overt self-promotion.
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REBRANDING SUCCESS:
Big Brown Storage’s Brand & Digital Transformation
Learn how Deksia’s discovery process and strategic rebranding turned Big Brown Storage into a market leader with a fresh name, logo, and visual identity.
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DIGITAL OVERHAUL:
Concordia University’s Digital Transformation
Deksia helped Concordia University achieve a 600% increase in PPC conversion rates by streamlining their digital strategy with targeted program-specific landing pages and optimized campaign structure.
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PPC PERFORMANCE BOOST:
CUI’s Paid Search Overhaul
Deksia helped CUI revamp its paid search strategy, resulting in a 134.6% CTR lift, 106.7% more leads, and a 22.4% drop in cost per lead.
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DIRECT SALES BOOST:
Dr. Martens' Paid Search Advantage
Deksia helped Dr. Martens reclaim direct sales from resellers, cutting CPC by 46% and boosting transactions by 130% through a refined paid search strategy.
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DIGITAL UPGRADE:
HSI’s Digital Transformation in Safety Training
Deksia helped HSI achieve a 39% revenue increase and 60% ROAS growth by reframing their brand narrative and optimizing paid media efforts.
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WEB OPTIMIZATION BOOST:
Inspire Fitness’ SEO & UX Transformation
Deksia helped Inspire Fitness grow organic search revenue by over 3,000% through site speed, UX, and SEO enhancements that unlocked the brand’s digital potential.
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SEASONAL STRATEGY WIN:
Martin Hospitality’s Off-Season Engagement Win
Deksia helped Martin Hospitality grow off-season engagement by over 250% across platforms through a smart, budget-neutral social strategy.
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GIFTING CAMPAIGN GROWTH:
Moonstruck Chocolate’s Holiday PPC Breakthrough
Deksia helped Moonstruck Chocolate increase PPC conversions by 156% and CTR by 485% through a refined, high-intent holiday ad strategy.
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MARKETING EFFICIENCY GAINS:
NW Natural’s Promotional Performance Overhaul
A dynamic, performance-based paid media strategy helped NW Natural double CTR and cut ad spend by nearly 70%—without sacrificing results.
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SOCIAL AUTHORITY SURGE:
OSU Admissions Builds Massive Social Growth
A three-month social strategy drove a 753% surge in Twitter followers and a 3,300% increase in OSU Admissions’ digital authority.
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DIGITAL VINTAGE SUCCESS:
Pacific Rim’s Riesling Revival Through Social Engagement
A social-first campaign brought Pacific Rim over 11,000 new fans and boosted Facebook-driven site traffic by 7000%, turning passive followers into active customers.
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BOOKINGS BREAKTHROUGH:
Provenance Hotels Increases ROI with Smarter Search Strategy
A custom SEO and PPC strategy drove over 2,700% ROI across Provenance Hotels, helping them outperform OTAs and thrive in fiercely competitive markets.
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RETAIL TO ONLINE SUCCESS:
Stumptown Mattress Scales Digital Sales
Strategic targeting and message testing helped Stumptown Mattress grow average monthly revenue by 155% and achieve a 770% ROAS online.
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SEO TRANSITION SUCCESS:
Travel Portland Grows Organic Traffic Post-Redesign
A careful SEO transition strategy led to a 64% jump in organic traffic and 59% increase in total traffic for Travel Portland after their site redesign.
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PPC EFFICIENCY BOOST:
Veritas Business Law Boosts Conversions With Smarter Targeting
A refined ad strategy helped Veritas cut cost per conversion by 76% while driving a 384% increase in high-quality leads.
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DIGITAL VISIBILITY WIN:
Enjoy Life Foods Increases Paid Traffic with Non-Branded Search Strategy
Enjoy Life Foods grew paid search traffic by 204% and organic traffic by 47% through a non-branded keyword strategy focused on growth beyond its core audience.
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ENERGY SEO SURGE:
ESS, Inc. Grows Organic Conversions With SEO-Led Positioning
SEO enhancements and a focused messaging strategy led to a 682% increase in organic conversions and 59% boost in traffic for energy innovator ESS, Inc.
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BUDGET-SMART GROWTH:
Grand America Increases Revenue Without Increasing Budget
A strategic restructure of paid search campaigns drove 19.5% revenue growth and a 222% CTR increase—without raising Grand America's ad spend.
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B2B DIGITAL LIFT:
IconTime Achieves Order Growth Through Amazon Optimization
A digital storefront and Amazon ad strategy drove 233% more orders and a 405% boost in clicks in just two months.
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SEARCH-FIRST APPROACH:
IdentoGO Aligns Campaign Strategy With Travel Demand
IdentoGO surpassed its full-year enrollment goal in just one quarter by strategically reallocating ad spend toward national search campaigns.
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CLEANER RESULTS:
Jani-King Streamlines Campaigns for Greater Lead Efficiency
A restructured Google Ads strategy delivered dramatically higher conversion rates for Jani-King—without increasing budget.
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PAID MEDIA TUNE-UP:
Lucy Refines eCommerce Strategy for Greater ROI
Lucy elevated its digital advertising ROI through a restructured, data-led PPC strategy tailored for a competitive eCommerce market.
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SOCIAL-FIRST STRATEGY:
MOZO Repositions from Workwear to Lifestyle Brand
MOZO redefined itself as a lifestyle brand by building a real-time social campaign that blended culinary culture, influencers, and user-driven content.
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BRAND CHARACTER ACTIVATED:
Old Trapper Scales Social Engagement with Story-Driven Content
Old Trapper’s frontier-inspired persona fueled a bold social strategy that sparked exponential engagement and community growth.
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SMARTER SEARCH PRESENCE:
Opus Interactive Rises in Organic Search Rankings
Opus Interactive boosted visibility and user engagement through a strategic SEO overhaul tailored to their long B2B sales cycle.
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MULTI-CHANNEL CAMPAIGN:
OSU Ecampus Expands Reach with Smart Digital Strategy
A custom digital campaign helped OSU Ecampus grow applications by nearly 200%—while reducing costs and preserving brand synergy across departments.
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SEO-DRIVEN REBUILD:
SKH Strengthens Leadership with a Smarter Digital Platform
SKH modernized their digital presence to match their market leadership—achieving faster performance, stronger SEO, and higher engagement.
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SOCIAL STRATEGY, REIMAGINED:
TEKsystems Boosts Brand Visibility Through Facebook Engagement
TEKsystems turned a simple contest into a smart social campaign that expanded reach, energized their audience, and reinforced a tech-forward brand image.
Learn MoreBlogs & Updates
May 15, 2025
When Brand Strategy Impacts Business Strategy
July 21, 2022
How to Write a Winning Brand Statement
May 15, 2025
5 Key Steps To A More Genuine Brand Voice
August 20, 2024
5 Helpful Steps For Naming Your Brand
July 21, 2022
What The Great Outdoors Can Teach You About Business
July 21, 2022
Successful Businesses Know How To Ask: “Why?”
July 21, 2022
Why Practicing Social Media Restraint Is Critical
July 21, 2022
Why Your Brand Promise Should Be Your Guiding Principle
July 21, 2022
3 Steps to Build Your Brand Promise
July 21, 2022
How Consumer Pathways Lead Straight To Success
The Brand Hierarchy Guide
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The Complete Marketing Strategy Worksheet
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Download Now
The Branding Hierarchy Guide
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra vel arcu id fermentum. Pellentesque eu quam sem.
Download Now
The Complete Marketing Strategy Worksheet
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Download NowLet’s Talk About What’s Next.
Whether you need a full plan or a fresh perspective, we’ll meet you where you are—and move you forward with brand clarity, marketing strategy, and creative execution that works.
