Mastering Website User Journeys for Optimal Engagement
Understanding and optimizing the user's journey from initial awareness to the final decision-making...
Adam Bird
The Magic of Minimalism: How Less is More in Digital Design
In the realm of digital design, the maxim "less is more" has never held more truth. As we navigate...
The Secrets of Consumer Choice: Behavioral Economics and Social Media Marketing
This is a long one, but we promise it’s worth it. In the rapidly evolving landscape of social media...
The Anatomy of a High-Converting Website
In the ever-evolving digital landscape, the success of a website hinges not only on its design and...
Top 12 Ways To Optimize Your Meta Business Manager for Success in 2024
There is no better time than now to confirm that your digital marketing initiatives are on track....
A Tale of Two Strategies: When Brand Strategy Impacts Business Strategy
Understanding the Struggle: Symptoms of a Dissonant Brand Strategy As a business owner or...
Your Short Cycle B2C Strategic Outline: From Blueprint to Breakthrough
Welcome back to the accelerated world of B2C short cycle dynamics, where consumers are scrolling,...
Speed vs Depth: The Dual Nature of B2C Sales Cycles
Welcome back to our exploration of the modern marketing funnel — a landscape that's as diverse and...
Long Sales Cycle Marketing Strategy Needs Multidimensional Tactics
The Winding Road to Fortune In a prior post here, we started a series by exploring the evolution of...
Mapping the Funnel for Long Sales Cycle Audiences in B2B Marketing
The Expanding, Recursive Path Ahead If you read the introductory blog to this series, you already...
Updating the Funnel for Modern Marketing
From Linearity to (Basically) the Multiverse It’s an idea that dates back to 1898, to Elias Elmo...