--- title: Full Rebrand Strategy Leads to 100K in Growth description: See how Deksia's full rebrand and strategy turned Hietala Hauling into Yello Dumpster, driving 54% growth through new branding and digital marketing. image: https://deksia.com/hubfs/Imported_Blog_Media/yello_casestudy_header-2-1.jpg --- [Skip to content](https://deksia.com/blog/news/yello-rebrand-growth#main-content) [![Deksia logo](https://deksia.com/hubfs/DeksiaWhiteLogo.svg) ](https://deksia.com/) - [Services](https://deksia.com/services) Show submenu for Services - [Marketing Strategy](https://deksia.com/service/strategy) - [Digital Marketing](https://deksia.com/service/digital-marketing) - [Web Development](https://deksia.com/service/web-development) - [Social Media & Content](https://deksia.com/service/social-media-content) - [Design & Copy](https://deksia.com/service/design-and-copy) - [Branding](https://deksia.com/service/branding) - [Photo & Video](https://deksia.com/service/photo-video) - [Our Work](https://deksia.com/case-studies) Show submenu for Our Work - [Case Studies](https://deksia.com/case-studies) - [Portfolio](https://deksia.com/portfolio) - [Who We Are](https://deksia.com/about) Show submenu for Who We Are - [Our Team](https://deksia.com/our-team) - [Join the Team](https://deksia.com/our-team/#careers) - [Our POV](https://deksia.com/blog) Open main navigation Close main navigation - [Services](https://deksia.com/services) Show submenu for Services - [Marketing Strategy](https://deksia.com/service/strategy) - [Digital Marketing](https://deksia.com/service/digital-marketing) - [Web Development](https://deksia.com/service/web-development) - [Social Media & Content](https://deksia.com/service/social-media-content) - [Design & Copy](https://deksia.com/service/design-and-copy) - [Branding](https://deksia.com/service/branding) - [Photo & Video](https://deksia.com/service/photo-video) - [Our Work](https://deksia.com/case-studies) Show submenu for Our Work - [Case Studies](https://deksia.com/case-studies) - [Portfolio](https://deksia.com/portfolio) - [Who We Are](https://deksia.com/about) Show submenu for Who We Are - [Our Team](https://deksia.com/our-team) - [Join the Team](https://deksia.com/our-team/#careers) - [Our POV](https://deksia.com/blog) - [ Contact us ](https://deksia.com/contact-us) [ Contact us ](https://deksia.com/contact-us) [ Back ](https://deksia.com/blog/all) #### Blog #### • #### News #### • #### July 6, 2026 #### • #### 1 minute read # Yello Dumpster – Full Rebrand and Strategy Leads to 54% Growth ![](https://deksia.com/hubfs/Imported_Blog_Media/yello_casestudy_header-2-1.jpg) #### Table of Contents ### **CHALLENGE** Yello came to us as Hietala Hauling, a roll off dumpster rental company that had recently changed hands. The new owner was looking for a way to revamp the brand’s identity, create stronger recognition, and increase revenue. ### **INSIGHTS** Through our full brand audit and in-depth analysis, we determined the current brand’s largest flaws: low recognition and a reputation for poor customer service. ### **SOLUTION** A complete rebrand transformed Hietala’s weaknesses into strengths. The new brand, Yello Dumpster, features standout design and better-than-ever customer service. ### **RESULTS** [![](https://deksia.com/hs-fs/hubfs/Imported_Blog_Media/yello-dumpster-year-growth.png?width=1304&height=1061&name=yello-dumpster-year-growth.png)](https://deksia.com/hubfs/Imported_Blog_Media/yello-dumpster-year-growth.png)   --- ### **Brand Identity, Development, Interactive** #### **Big Idea: “Simple and Quick”** Through an easy online ordering process and helpful customer service, Yello makes ordering a dumpster fast and painless. #### **Brand Naming** A combination of the cheery color and a friendly “hello,” the Yello name is simple, memorable, and familiar. #### **Logo, Design, and Color ** In an industry dominated by subdued colors, Yello embraces a completely original design style and color palette. Bright yellow dumpsters create brand recognition that sets Yello apart. ![environmental design grand rapids](https://deksia.com/hubfs/Imported_Blog_Media/deksia_example_yello_environmental_v02_se-min.jpg) #### **Website Redesign and Digital Marketing** Yello’s updated web design centers on the streamlined dumpster ordering process. A highly optimized digital marketing campaign using paid search, SEO, and AdWords drives traffic to the new site. ![](https://deksia.com/hubfs/Imported_Blog_Media/yello_desktop_mockup-1.jpg) #### **Apparel and Environmental Design** Employee apparel features the Yello logo as name tag. With an approachable feel, the design establishes a customer relationship right off the bat. ![](https://deksia.com/hubfs/Imported_Blog_Media/yello_apparel_mockup.jpg)   [Share this page on Facebook Share ](http://www.facebook.com/share.php?u=https://deksia.com/blog/news/yello-rebrand-growth) [Share this page on Facebook Share ](http://www.linkedin.com/shareArticle?mini=true&url=https://deksia.com/blog/news/yello-rebrand-growth) [Share this page on Facebook Tweet ](https://twitter.com/intent/tweet?url=https://deksia.com/blog/news/yello-rebrand-growth) [Share this page on Facebook Email ](mailto:?body=https://deksia.com/blog/news/yello-rebrand-growth) ### *Subscribe* to Our Newsletter ### *Related* Blogs [![Breaking News: Deksia named #22 in Clutch Top 1000](https://deksia.com/hubfs/Imported_Blog_Media/Clutch1000hero.png) News #### February 16, 2021 ### Breaking News: Deksia named #22 in Clutch Top 1000 Read More ](https://deksia.com/blog/news/deksia-named-22-in-clutch-top-1000) [![Introducing Alex Gonzales: Our Newest Team Member and Brand Analyst Prodigy](https://deksia.com/hubfs/Imported_Blog_Media/Alex_Blog-2-1.png) News #### August 9, 2017 ### Introducing Alex Gonzales: Our Newest Team Member and Brand Analyst Prodigy Read More ](https://deksia.com/blog/news/alex-gonzales-new-member) [![COVID-19 Response Resources: What’s Helped Us & What We’ve Learned](https://deksia.com/hubfs/Imported_Blog_Media/covid-response-banner-2-2.png) News #### March 26, 2020 ### COVID-19 Response Resources: What’s Helped Us & What We’ve Learned Read More ](https://deksia.com/blog/news/covid-19-initial-response) ## Let’s Talk About What’s Next. 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