Case Study
Adventist Health Elevates PPC Strategy for Competitive Edge
Adventist Health
Facing rising competition from pharmaceutical companies, health systems, and national directories, Adventist Health needed a smarter paid search strategy to expand visibility and grow its share of voice online.
Industry: Healthcare
Location: West Coast, U.S.
Project Scope: Paid search campaign overhaul, AdWords optimization, landing page testing, keyword strategy
Solution Provided: A full AdWords restructuring with ongoing testing and optimization to boost conversions while reducing cost-per-acquisition.
The Challenge
The Solution
- Narrative-Aligned Strategy: Built the campaign around the archetype of the “trusted caregiver,” aligning with Adventist Health’s brand story to create messaging that would resonate deeply with prospective patients.
- Precision AdWords Optimization: Implemented a rigorous keyword and bid management strategy, restructured ad groups by performance, and launched targeted copy updates to improve quality scores and engagement.
- Data-Driven Refinement: Deployed ongoing A/B and multivariate landing page testing alongside continuous search term analysis to enhance conversion rates and reduce ad waste.
The Results
Adventist Health’s new strategy didn’t just compete—it outperformed:
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575% increase in conversions year over year
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83% decrease in cost-per-conversion, making the campaign dramatically more efficient
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Adventist Health now leads in online healthcare marketing performance, thanks to a tailored strategy that prioritized relevance and agility
This transformation proves that even in highly saturated markets, targeted strategy and optimization can redefine digital success.
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