Skip to content
Contact us
Back
  • Digital Marketing
  • Strategy

Case Study

Maximizing Conversions Amid Budget Cuts

Anonymous Enterprise Software Company

An innovative enterprise software company providing budget planning and predictive analysis solutions partnered with Deksia to increase paid search conversions despite operating under a reduced budget.

Industry: Enterprise Software

Location: United States

Project Scope: Paid search strategy, AdWords & Bing audit, conversion optimization, landing page refresh

Solution Provided: A comprehensive paid search optimization plan including audits of underperforming campaigns, keyword refinement, negative keyword management, refreshed landing pages, and new ad creative. The strategy focused on boosting conversions, lowering CPA, and aligning messaging with themes of efficiency and foresight.

The Challenge

The company set an ambitious goal of reaching 60 paid search conversions per month, a major increase from the prior year’s objective. At the same time, their budget was reduced by 16%. With existing campaigns under-optimized, they needed a cost-efficient strategy to achieve growth despite the tighter resources.

The Solution

  • Comprehensive Account Audit: Reviewed AdWords and Bing campaigns to eliminate underperforming ads and keywords.
  • Keyword Refinement: Analyzed Search Query Reports to uncover negative keywords and new opportunities.
  • Creative & Content Updates: Refreshed landing pages, gated assets, and ad creative to improve conversion pathways.
  • Strategic Messaging: Focused on efficiency and foresight, aligning campaign narratives with the company’s software capabilities.

The Results

Deksia’s strategy delivered measurable performance gains:

  • Conversions increased by 83.3%

  • Conversion rate improved by 25%+

  • Cost per Acquisition (CPA) reduced by 49.2%

  • Surpassed the target of 60 conversions per month despite a 16% smaller budget

By concentrating resources on the highest-converting keywords and opportunities, Deksia enabled the client to achieve greater efficiency and value under tighter financial constraints.

Related Case Studies

ECHHideaway-May2024-31 (1)-1
BRAND EVOLUTION:

Eagle Creek Homes’ Brand Evolution

Learn More
AdobeStock_398203720
REVITALIZING GROWTH:

Bellamedica Renewed

Learn More
Seven Apart20230371 copy
Brand Launch & Digital Strategy:

Seven Apart’s Digital-First Wine Launch

Learn More

Let’s Talk About What’s Next.

Whether you need a full plan or a fresh perspective, we’ll meet you where you are—and move you forward with brand clarity, marketing strategy, and creative execution that works.