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Case Study

Harnessing Quality Scores for Financial Consulting Success

Anonymous Financial Consultation Business

A leader in financial management and consulting software, this company provides innovative tools to help professionals in banking, healthcare, and other industries make smarter decisions. To strengthen its digital presence and reduce costly inefficiencies, the company turned to Deksia for a targeted ad strategy.

Industry: Financial Consulting / Software

Location: United States

Project Scope: Paid search optimization, keyword strategy, landing page development, ad performance improvement

Solution Provided: Deksia delivered a full campaign overhaul focused on improving quality scores. The strategy prioritized better keyword alignment, refreshed ad creative, and highly responsive landing pages that matched user intent—leading to lower CPC and higher engagement.

The Challenge

Despite innovative software and industry expertise, the company faced diminishing ad quality scores that drove CPC up to $11.72. This hindered visibility, inflated costs, and limited traffic growth. To reverse this trend and unlock efficiency, they partnered with Deksia.

The Solution

  • Keyword-First Strategy: Prioritized relevant, high-performing keywords closely tied to the company’s offerings.
  • Campaign Revamp: Overhauled campaigns with improved targeting, new ad creative, and updated messaging.
  • Landing Page Alignment: Built responsive landing pages that matched user intent to raise relevance scores.
  • Ad Optimization: Focused on increasing quality scores across all campaigns to reduce costs and improve placement.

The Results

The overhaul produced immediate and measurable improvements:

  • Quality scores improved for 50+ pivotal keywords, some rising by up to 5 points

  • Ad position increased by 18%, boosting search visibility

  • Cost per click decreased 38% (a savings of $3.80 per click)

  • Achieved 22% lower ad spend while driving 26% more traffic

  • Click-through rate surged 172% in Q4 compared to Q3

Deksia’s tailored strategy enabled the client to overcome high costs and low engagement. By focusing on quality scores, ad relevance, and user experience, the company not only reduced CPC but also established itself as a stronger competitor in its niche.

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