Case Study
East West College’s Digital Presence Transformation

East West College of the Healing Arts
East West College, a prestigious massage therapy school in Portland, Oregon, empowers students to provide healing arts services and confidently enter the massage therapy industry. Despite its strong reputation, the college saw an opportunity to expand its organic reach, increase name recognition, and dominate search rankings for key industry terms.
Industry: Higher Education – Massage Therapy
Location: Portland, Oregon, United States
Project Scope: Website audit, keyword research, SEO optimization, content enhancements, and performance improvements.
Solution Provided: A comprehensive digital marketing plan, including a full website audit, keyword targeting, content optimization, metadata creation, and ongoing SEO recommendations. The strategy emphasized East West College’s mission of delivering top-tier therapeutic education while streamlining technical performance for better user engagement.

The Challenge

The Solution
- Audience Targeting: Conducted in-depth keyword research to identify high-value search terms and optimize site content for relevant geographic and industry-specific queries.
- Content Optimization: Refreshed and expanded web content to better align with prospective students’ search intent and showcase East West College’s unique value proposition.
- Technical SEO: Improved site metadata, enhanced page load times, and implemented structured optimization practices.
- Performance Tracking: Established ongoing SEO monitoring and continuous improvement processes to adapt to search trends.

The Results
East West College saw substantial gains in its digital performance:
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Organic traffic increased by 98.81% year-over-year (Q1 2017).
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New user acquisition rose by 76.68% year-over-year.
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Organic conversion rates improved significantly, with tracking enabled for the first time.
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Average page load time improved by 23% quarter-over-quarter, enhancing user experience and SEO performance.
These results were achieved without significant increases to the marketing budget, demonstrating that targeted optimization and technical improvements can deliver strong returns.