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Case Study

Ellie’s Portable UV Sterilization Launch Success

Ellie

Ellie, an innovative product from RayVio, is pioneering the portable UV sterilization market with its LED UV light technology, capable of sanitizing baby items like bottles and pacifiers, as well as personal objects like keys and phones.

Industry: Consumer Electronics / Health & Safety

Location: United States

Project Scope: Multi-channel marketing campaign, lead generation, brand launch strategy

Solution Provided: A strategic, multi-channel marketing plan leveraging search, display, Facebook, and Instagram—centered on Facebook Lead Gen ads to reduce conversion costs and shorten the path to purchase. This included rapid-response adjustments to adapt messaging and targeting in a dynamic market environment, ensuring maximum reach ahead of the Indiegogo launch.

The Challenge

As a brand-new product from a newly established company, Ellie needed to build awareness in the emerging portable UV sterilization category. With limited market research, a compressed launch timeline, and evolving messaging, the goal was to quickly generate interest and collect as many email signups as possible to fuel a successful Indiegogo launch.

The Solution

  • Multi-Channel Campaign: Designed and executed a marketing plan spanning search, display, Facebook, and Instagram.
  • Lead Generation Focus: Utilized Facebook Lead Gen ads to lower the cost per conversion and accelerate the signup process.
  • Agile Strategy: Implemented ongoing adjustments to account for changing market conditions, messaging refinements, and evolving product positioning.
  • Brand Narrative: Framed Ellie as a groundbreaking innovation, emphasizing the unique TRUVIOLET technology and its role in revolutionizing sterilization.

The Results

Ellie’s launch strategy delivered exceptional results:

  • Collected over 6,000 email signups in less than two weeks pre-launch

  • Exceeded Indiegogo funding target of $40,000 in the first 48 hours

  • Reduced negative feedback by 90% through targeted messaging

  • Raised over $100,000 in 30 days — 2.5× the original goal

These outcomes positioned Ellie as a market leader in portable UV sterilization and demonstrated how a focused, adaptive campaign can accelerate success for emerging products.

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