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Case Study

Enjoy Life Foods Increases Paid Traffic with Non-Branded Search Strategy

Enjoy Life Foods

As a leading allergy-friendly food brand, Enjoy Life Foods (ELF) sought to improve digital visibility and grow market share in a competitive category dominated by both large food brands and narrow niche competitors.

Industry: Consumer Packaged Goods / Food & Beverage

Location: National (U.S.)

Project Scope: Search engine marketing (SEM), search engine optimization (SEO), campaign optimization

Solution Provided: A comprehensive search strategy that shifted the focus from branded to non-branded campaigns, coupled with ongoing keyword optimization for blog and recipe content, resulting in greater visibility and engagement.

The Challenge

Despite its category leadership, ELF’s existing SEM and SEO strategies weren’t capturing the full potential of the market. Their digital campaigns under-leveraged non-branded search, limiting growth opportunities and failing to fully connect with new audiences seeking allergy-safe food options.

The Solution

  • Search & Content Strategy Optimization: Deksia developed a search strategy centered around ELF’s mission—making allergy-friendly food enjoyable. They optimized site content (especially blogs and recipes) to rank for high-opportunity non-branded search terms.
  • Campaign Realignment for Broader Reach: Spending was strategically shifted away from branded terms toward non-branded campaigns, increasing exposure in key categories and enabling ELF to reach untapped audiences.
  • Performance Monitoring & Iteration: Search and display campaigns were continuously tracked, and site traffic and rankings were reported on regularly to fuel data-backed adjustments.

The Results

The approach delivered major visibility gains without increasing spend:

  • 204% increase in paid search traffic

  • 130% increase in display traffic

  • 47% growth in organic traffic for branded terms like “Enjoy Life”

By moving beyond a one-size-fits-all approach, ELF expanded its digital footprint, attracted new customers, and reinforced its leadership in the allergy-friendly market.

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