Case Study
ESS, Inc. Grows Organic Conversions With SEO-Led Positioning
ESS, Inc.
A trailblazer in long-duration energy storage, ESS, Inc. aimed to become a leading voice in renewable energy—but their digital visibility was falling short of that ambition.
Industry: Renewable Energy / B2B
Location: U.S. (National/Global reach)
Project Scope: SEO strategy, keyword research, website optimization, content development
Solution Provided: A tailored digital strategy focused on keyword-rich content, technical enhancements, and messaging that emphasized ESS’s leadership in efficient, safe, and sustainable energy storage.
The Challenge
The Solution
- Strategic SEO Foundation: Deksia began with a full audit of ESS’s website to uncover structural and content-based opportunities. Keyword research guided improvements in metadata, page structure, and blog content targeting essential energy storage terms.
- Narrative Clarity and Industry Alignment: Instead of generic sustainability messaging, the team refocused the brand story around ESS’s unique strengths—balancing environmental consciousness with product efficiency and safety—positioning them as a category authority.
- Long-Term Content Recommendations: Beyond the initial optimization, Deksia supplied ongoing guidance to support future growth in visibility and engagement through blog expansion and high-performing topic targeting.
The Results
ESS, Inc. achieved substantial growth across all core metrics:
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Organic traffic increased by 59.96%
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Organic conversions surged by 682.35%
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Conversion rate rose 389.08%
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New users from organic traffic grew 76.26%
Without needing major budget increases, ESS expanded their digital presence, improved audience engagement, and reinforced their role as an energy storage thought leader.
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