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Case Study

GoodBelly’s Probiotic Beverage Launch Success

GoodBelly Probiotics

Based in Boulder, Colorado, GoodBelly is known for its flavorful probiotic fruit juices and “shots” that support gut health. In autumn 2017, the company launched an innovative low-calorie, low-sugar probiotic beverage aimed at expanding its reach and boosting retail sales.

Industry: Beverage / Consumer Packaged Goods

Location: Boulder, Colorado, United States

Project Scope: Multi-platform pay-per-click campaign, audience targeting, programmatic and social media advertising

Solution Provided: A highly targeted, multi-channel PPC campaign across Search, Display, Programmatic, remarketing, and Pinterest ads. Focused on reaching health-conscious consumers and those interested in probiotics and gut health, the campaign was designed to maximize awareness, engagement, and site visits in the crucial early months of launch.

The Challenge

GoodBelly’s new beverage line needed a fast and effective market entry. The brand sought to create a surge in awareness, attract new customers, and drive a measurable lift in retail sales — all in a short time frame.

The Solution

  • Multi-Platform Advertising: Deployed a PPC strategy across Search, Display, Programmatic, remarketing, and Pinterest.
  • Audience Focus: Targeted health enthusiasts and consumers with growing interest in probiotics and gut health.
  • Strategic Messaging: Developed creative and copy that resonated with the product’s health benefits and brand appeal.
  • Performance-Driven Approach: Ensured precise targeting and continuous monitoring to optimize click-throughs and impressions.

The Results

The two-month campaign far surpassed expectations:

  • Generated over 9 million impressions announcing the product’s arrival

  • Brought 23,000 visitors to the GoodBelly website

  • Attracted 18,322 first-time visitors

  • Achieved engagement and brand visibility well beyond the original goals

This success demonstrated how a strategic, audience-focused campaign can create significant momentum for new product launches in competitive markets.

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