Case Study
Grand America Increases Revenue Without Increasing Budget
Grand America
A luxury hotel with ambitious growth goals, Grand America needed to increase revenue by 6% year-over-year—without expanding its advertising budget.
Industry: Hospitality / Luxury Hotel
Location: Salt Lake City, Utah
Project Scope: Paid search, campaign optimization, budget restructuring, long-term digital strategy
Solution Provided: A tightly optimized digital ad strategy that restructured campaign segmentation, match types, and bid strategies across search platforms—designed to maximize return on investment without added spend.
The Challenge
The Solution
Budget-Efficient Campaign Redesign: Deksia collaborated with Grand America to overhaul existing paid search efforts. Campaigns were segmented by funnel stage, brand intent, and match type—then refined to prioritize return on ad spend.
Platform-Level Optimization: Both Google AdWords and BingAds were strategically optimized to amplify performance. Targeting and bidding strategies were customized to focus budget where it mattered most.
Long-Term Strategic Planning: The annual strategy was guided by performance data and structured to ensure sustainable growth across both PPC and organic channels.
The Results
The campaign far exceeded its original goal and set a new benchmark for high-impact, budget-conscious marketing:
-
19.5% YoY revenue growth, totaling over $3 million
-
81% increase in revenue from PPC campaigns
-
222.95% increase in click-through rate (CTR), signaling stronger user engagement and ad resonance
Through disciplined strategy and campaign precision, Grand America unlocked major performance gains without spending more—demonstrating how smart marketing beats big budgets.
Related Case Studies
-1.jpg)
Let’s Talk About What’s Next.
Whether you need a full plan or a fresh perspective, we’ll meet you where you are—and move you forward with brand clarity, marketing strategy, and creative execution that works.
