Case Study
HSI’s Digital Transformation in Safety Training
Health & Safety Institute (HSI)
HSI, a trusted name in workplace safety and compliance, needed to grow visibility and online engagement—particularly for their OSHA-certified courses.
Industry: Safety, Health, and Compliance Training
Location: United States
Project Scope: Digital marketing strategy, paid search campaign, brand positioning
Solution Provided: Deksia developed a narrative-driven strategy that redefined HSI’s online presence, optimizing paid search and remarketing campaigns to position the brand as a leader in safety certification.
The Challenge
The Solution
- Brand Narrative Refinement: Deksia repositioned HSI as more than a certification provider—framing the brand as the guardian of workplace safety and integrity, resonating with professionals responsible for compliance.
- Paid Media Optimization: The digital strategy focused on U.S. metro areas with surging construction activity. Deksia implemented targeted paid search and remarketing campaigns, driving traffic from certification-seeking professionals and individuals pursuing OSHA compliance.
- Full-Funnel Engagement: From strategic ad copy to audience-specific targeting, the campaigns were engineered to generate immediate conversions and long-term brand awareness.
The Results
The strategy quickly yielded strong performance gains:
-
39% quarter-over-quarter revenue growth
-
60% increase in return on ad spend
-
Stronger brand connection with key audiences
-
Elevated HSI's status as the gold standard in workplace safety and compliance training
Through thoughtful positioning and data-backed paid media, HSI achieved measurable growth in a short window—proving the power of customized digital strategy in competitive certification markets.
Related Case Studies
-1.jpg)
Let’s Talk About What’s Next.
Whether you need a full plan or a fresh perspective, we’ll meet you where you are—and move you forward with brand clarity, marketing strategy, and creative execution that works.
