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Case Study

IconTime Achieves Order Growth Through Amazon Optimization

IconTime

Since 1989, IconTime has provided efficient time-tracking systems to small and medium-sized businesses. Their next step: expanding reach and revenue through the Amazon marketplace.

Industry: B2B / Time Tracking

Location: U.S.

Project Scope: Amazon storefront design, SEO optimization, digital advertising

Solution Provided: Built a fully optimized Amazon storefront, improved product visibility through SEO, and launched an advertising strategy focused on reach and ACoS (Advertising Cost of Sales) performance.

The Challenge

With a solid brand legacy but little Amazon experience, IconTime needed to navigate a crowded digital marketplace and maximize ROI. Their goal wasn’t just visibility—it was conversion. They needed a partner who could elevate both presence and performance without wasting ad spend.

The Solution

  • Digital Storefront & SEO Overhaul: A robust Amazon storefront was the first priority, enhancing the brand’s credibility and discoverability. Product pages were rewritten and optimized to perform in both Amazon and Google search.
  • Performance-Driven Paid Strategy: A targeted ad campaign was built around ROI metrics, with attention on reducing ACoS while expanding visibility.

The Results

Within just two months, IconTime saw a rapid and measurable return:

  • 233% increase in orders

  • 333% growth in impressions

  • 405% increase in clicks

  • 122% higher CTR

  • 181% rise in CPC

  • 304% increase in ACoS

  • 732% growth in advertising spend

This tailored approach didn't just lift numbers—it secured IconTime’s presence in a competitive digital space and showed how legacy B2B brands can thrive on modern platforms.

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