Case Study
Lucy Refines eCommerce Strategy for Greater ROI
Lucy
With over 50 retail stores nationwide and a growing eCommerce presence, Lucy needed to bring more efficiency and return to their paid digital campaigns.
Industry: Women’s Activewear / Retail
Location: United States
Project Scope: Pay-per-click advertising strategy, keyword and ROI optimization
Solution Provided: Audited and restructured Lucy’s paid media approach by refining keywords, streamlining ad copy, tightening audience targeting, and introducing a performance-tracking system tailored to boost ROI.
The Challenge
The Solution
- Targeted PPC Revamp: Campaigns were reengineered to improve keyword alignment and reduce wasted spend. This included rewriting ad copy, segmenting audiences, and implementing performance-tracking tools for continuous improvement.
- Smart Spend, Sharper Focus: Deksia worked to lower cost-per-click and increase click quality, shifting Lucy from broad, underperforming ads to a more intentional, high-return strategy.
The Results
With this tailored strategy, Lucy quickly reversed declining ad performance:
-
A 560% lift in click-through rate (CTR)
-
ROI on ad spend improved by 61%
-
Click-to-conversion rates rose by 34%
-
Total PPC costs were reduced by 33%
-
Revenue from paid campaigns increased by 9%
More than just metrics, the change gave Lucy renewed clarity on what worked—and why—allowing for long-term optimization in a fast-moving market.
Related Case Studies
-1.jpg)
Let’s Talk About What’s Next.
Whether you need a full plan or a fresh perspective, we’ll meet you where you are—and move you forward with brand clarity, marketing strategy, and creative execution that works.
