Case Study
Moonstruck Chocolate’s Holiday PPC Breakthrough
Moonstruck Chocolate
This Portland-based chocolatier faced rising CPC costs, seasonal demand windows, and strong national competition. They needed a smarter PPC strategy to win high-intent holiday shoppers and improve online performance.
Industry: Food & Beverage / Ecommerce
Location: Portland, Oregon
Project Scope: Paid search and display campaign optimization for holiday shopping seasons
Solution Provided: Deksia restructured campaign architecture, eliminated keyword overlap, refined targeting, and delivered high-converting seasonal ad content tailored to each keyword theme and landing page.
The Challenge
The Solution
- Performance-Driven Campaign Structure: Deksia analyzed historical campaign data to identify timing and targeting patterns. They then rolled out a refined account structure with tight keyword groupings and more relevant ad copy per theme.
- Eliminating Keyword Cannibalization: By reducing overlap across match types and introducing modified broad match to attract new visitors, the campaigns became more efficient and scalable.
- Holiday Ad Strategy: Tailored messaging and custom landing pages helped Moonstruck resonate with shoppers during the short but vital gifting window.
The Results
Deksia’s PPC strategy delivered dramatic improvements across the board:
-
485% increase in click-through rate (CTR)
-
156% increase in direct PPC conversions
-
90% increase in conversion rate
The campaigns brought in more relevant traffic, converted more visitors, and helped Moonstruck outperform the previous holiday season—without inflating ad spend.
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