Case Study
Old Trapper Scales Social Engagement with Story-Driven Content
Old Trapper
With a strong product and loyal fan base, Old Trapper set out to elevate its social media presence and connect with new audiences through its iconic frontier-inspired brand.
Industry: Packaged Foods / Consumer Goods
Location: United States
Project Scope: Brand strategy, organic and paid social media, influencer content, storytelling
Solution Provided: Developed a unified social strategy centered around the Old Trapper persona—featuring live-action storytelling, targeted paid media, and a content engine that energized brand engagement.
The Challenge
The Solution
- Character-Led Strategy: The brand story was reimagined through the lens of the Old Trapper himself—building campaigns around his grit, authenticity, and presence.
- Visual Storytelling & Paid Media: Photo and video content brought the character to life, while paid social campaigns were launched across Facebook, Twitter, and YouTube, targeting national and top-performing regional markets.
- Brand Consistency Across Channels: Every touchpoint emphasized a unified message and look, helping audiences quickly connect Old Trapper's identity to their lifestyle.
The Results
Old Trapper’s social presence was revitalized with measurable and meaningful growth:
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2,113% increase in social followers in one year (7,204 new fans)
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1,400% rise in engagement across channels
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Clear brand voice established and embraced by an expanded audience
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Set a new benchmark for social storytelling in the snack industry
The campaign proved that even established consumer brands can find new life through character-driven storytelling and digital focus.
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