Provenance Hotels Increases ROI with Smarter Search Strategy

Provenance Hotels

This collection of boutique hotels—Hotel deLuxe and Hotel Lucia in Portland, Hotel Max in Seattle, and Hotel Preston in Nashville—faced an uphill climb to stand out against industry giants and drive direct bookings in an OTA-dominated space.

Industry: Hospitality / Travel

Location: Pacific Northwest, Nashville

Project Scope: SEO optimization, PPC campaign management, keyword strategy

Solution Provided: A dual-track approach combining precision SEO with high-performance PPC campaigns. Deksia implemented custom keyword strategies despite limited site content and enhanced paid search to generate significant returns both locally and nationally.

The Challenge

Provenance Hotels had everything a guest could want—original artwork, curated experiences, exceptional service—but not enough visibility. Competing with online travel agencies (OTAs) and hotel chains for limited digital real estate was stifling their growth. They needed to build visibility without generic tactics—and prove to stakeholders that they could win on direct bookings.

The Solution

Strategic SEO Execution: With minimal on-site content to work with, Deksia prioritized high-impact keyword placement in page elements that influence search ranking, helping each property gain traction in organic results.
High-Return Paid Search: Alongside SEO, Deksia launched PPC campaigns tailored by property and region. This not only drove more qualified traffic but allowed Provenance to maintain a strong return on ad spend across all locations.
Tailored, Not Template-Based: Every tactic was customized to each hotel’s audience and geography—no one-size-fits-all approach.

The Results

The strategy delivered exceptional results:

Each hotel saw ROI exceeding 1,000%
One property surpassed 6,000% ROI in a competitive market
As a group, Provenance Hotels earned a combined ROI of over 2,700%

In a saturated industry, Provenance carved out a distinct and lucrative space—showing that customized marketing can outperform even the biggest players.

Let’s Talk About What’s Next.

Whether you need a full plan or a fresh perspective, we’ll meet you where you are—and move you forward with brand clarity, marketing strategy, and creative execution that works.

Case Study

Provenance Hotels Increases ROI with Smarter Search Strategy

Provenance Hotels

The Challenge

The Solution

The Results

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