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Case Study

Straightaway’s Route to Digital Dominance

Straightaway

Straightaway is a driving route optimization app serving courier drivers, food delivery professionals, and industries that rely on efficient multi-stop routes. While their app was strong in the marketplace, their website presence was limited to a single-page site—leaving room for major growth.

Industry: SaaS / Logistics

Location: United States

Project Scope: SEO audit, technical optimization, keyword expansion, backlink strategy

Solution Provided: Deksia delivered a full SEO strategy—from site speed improvements and expanded content to guest blogging and backlink acquisition—that dramatically increased Straightaway’s visibility and app user growth.

The Challenge

Straightaway’s app delivered clear value, saving users time and costs through optimized multi-stop routing. However, their digital footprint lagged behind competitors. With only a single-page website, they lacked keyword depth and visibility in organic search. To expand reach and capture high-value traffic, Straightaway needed a scalable SEO strategy.

The Solution

  • SEO Audit & Strategy: Conducted a full review of the website and app store listings, identifying opportunities for content expansion and technical improvement.
  • Technical Optimization: Focused on improving site speed and backend performance to support higher search rankings.
  • Keyword Expansion: Built new pages aligned with high-intent priority keywords, creating opportunities for broader organic visibility.
  • Backlink Growth: Rolled out guest blog content and backlink initiatives to strengthen domain authority.

The Results

The impact of the strategy was rapid and measurable:

  • +486% increase in monthly impressions (from 5,000 to 29.3K in just two months)

  • +364% increase in new app users sourced from the website

  • Achieved #1 ranking for “FedEx Route Planner,” surpassing FedEx’s own page

  • Ranked #5.4 for “Food Delivery Route Planner” (previously unranked)

  • Ranked #6.2 for “UPS Route Planning” (previously unranked)

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