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Case Study

Stumptown Mattress Scales Digital Sales

Stumptown Mattress

This family-owned Pacific Northwest brand, known for its eco-friendly mattresses, sought to expand beyond brick-and-mortar and compete in the crowded online sleep space.

Industry: Consumer Goods / E-Commerce

Location: Pacific Northwest

Project Scope: Digital transformation, search strategy, performance media, messaging testing

Solution Provided: A comprehensive digital strategy that leveraged competitor research, historical media analysis, and rigorous message testing to connect with high-value audiences and boost online sales.

The Challenge

With a strong local retail presence, Stumptown Mattress faced the challenge of building a scalable digital revenue stream in a highly competitive mattress market dominated by e-commerce-native brands. They needed to stand out with a limited media budget and connect with customers who cared about sustainability and comfort.

The Solution

  • Consumer-Centric Analysis: Deksia began by identifying market gaps through competitive research and trend analysis, layering in historical media performance to find the highest-converting audiences.
  • Data-Led Message Testing: Iterative creative testing allowed the team to dial in on the brand's voice and value prop, making messaging resonate with eco-conscious consumers.
  • Performance-Driven Media Strategy: A smart, scalable campaign structure enabled budget optimization and sustained sales performance growth without unnecessary ad spend.

The Results

The digital overhaul delivered powerful results:

  • 770% Return on Ad Spend (ROAS)

  • 152% increase in total orders

  • $37 increase in average order value

  • 155% increase in average monthly revenue

Stumptown Mattress successfully bridged the gap from local favorite to online contender by blending brand authenticity with precision digital strategy.

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