Case Study
Travel Portland Grows Organic Traffic Post-Redesign
Travel Portland
As the city’s official tourism and marketing organization, Travel Portland needed to launch a brand-new website—without sacrificing SEO authority, rankings, or valuable organic search traffic.
Industry: Travel & Tourism
Location: Portland, Oregon
Project Scope: SEO strategy, content preservation, launch planning, off-site optimization
Solution Provided: A tightly coordinated SEO transition strategy that preserved ranking content, ensured proper authority transfer, and implemented an ongoing off-site growth plan to elevate long-term organic performance.
The Challenge
The Solution
- SEO Transition Management: Deksia joined the project a month before launch, ensuring preservation of top-performing content and strategic transfer of site authority.
- Close Collaboration: Worked in lockstep with Travel Portland and their creative partner to align design and SEO priorities for a seamless relaunch.
- Post-Launch Expansion: Following launch, Deksia implemented a long-term strategy to expand content and drive off-site SEO performance, growing the site’s total audience beyond its previous baseline.
The Results
The relaunch and SEO work produced significant, measurable growth:
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23.7% increase in total traffic and 16.2% increase in organic traffic within the first 28 days
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31.0% total traffic growth and 32.1% organic traffic growth in the first three full months
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65.5% organic traffic growth over the first summer post-launch
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64.0% organic growth and 59.0% total traffic growth in Q4 year-over-year
All top non-branded keyword rankings were preserved or improved—delivering on the primary goal and accelerating momentum into future seasons.
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