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Case Study

Travel Portland Grows Organic Traffic Post-Redesign

Travel Portland

As the city’s official tourism and marketing organization, Travel Portland needed to launch a brand-new website—without sacrificing SEO authority, rankings, or valuable organic search traffic.

Industry: Travel & Tourism

Location: Portland, Oregon

Project Scope: SEO strategy, content preservation, launch planning, off-site optimization

Solution Provided: A tightly coordinated SEO transition strategy that preserved ranking content, ensured proper authority transfer, and implemented an ongoing off-site growth plan to elevate long-term organic performance.

The Challenge

Launching a new site risked damaging Travel Portland’s established SEO visibility. Any loss in organic traffic or ranking authority could jeopardize their ability to attract visitors online. They needed a partner to guide the transition and unlock growth on the other side.

The Solution

  • SEO Transition Management: Deksia joined the project a month before launch, ensuring preservation of top-performing content and strategic transfer of site authority.
  • Close Collaboration: Worked in lockstep with Travel Portland and their creative partner to align design and SEO priorities for a seamless relaunch.
  • Post-Launch Expansion: Following launch, Deksia implemented a long-term strategy to expand content and drive off-site SEO performance, growing the site’s total audience beyond its previous baseline.

The Results

The relaunch and SEO work produced significant, measurable growth:

  • 23.7% increase in total traffic and 16.2% increase in organic traffic within the first 28 days

  • 31.0% total traffic growth and 32.1% organic traffic growth in the first three full months

  • 65.5% organic traffic growth over the first summer post-launch

  • 64.0% organic growth and 59.0% total traffic growth in Q4 year-over-year

All top non-branded keyword rankings were preserved or improved—delivering on the primary goal and accelerating momentum into future seasons.

Let’s Talk About What’s Next.

Whether you need a full plan or a fresh perspective, we’ll meet you where you are—and move you forward with brand clarity, marketing strategy, and creative execution that works.