Case Study
Veritas Business Law Boosts Conversions With Smarter Targeting
Veritas Business Law
A premier Portland-based firm specializing in intellectual property and business law, Veritas aimed to increase digital conversions and reduce ad spend waste while maintaining their high standard of legal service.
Industry: Legal / Intellectual Property
Location: Portland, Oregon
Project Scope: Paid search strategy, ad copy optimization, geographic targeting
Solution Provided: A two-pronged approach focused on refined keyword alignment and hyper-targeted geographic campaigns, backed by performance data and customized for Veritas's specific service areas.
The Challenge
The Solution
- Targeted Messaging and Geographic Focus: Deksia refreshed ad copy to better reflect Veritas's core offerings and revised targeting to focus only on cities with the highest potential client activity, based on past performance data.
- Performance-Driven Optimization: Rather than default to generic campaign tactics, the team analyzed historic metrics to identify what was working, enabling sharper audience segmentation and smarter spend allocation.
In October 2025, Deksia launched a comprehensive ad refresh with new campaigns built on these insights—putting the strategy to its most rigorous test yet.
The Results
Comparing the seven months following the October 2025 campaign launch to the seven months prior, the results speak for themselves:
- 52% decrease in cost per conversion
- 82% increase in conversion rate
- 265% increase in overall conversions
- Higher-value leads and a measurable uptick in serious inquiries
By May 2026, just six months after the new campaigns went live, Veritas reported their busiest month in recent memory, and attributed the surge directly to the data Deksia had been tracking all along.
With a more focused campaign and improved ad resonance, Veritas continues to see performance results well above industry norms proving that legal marketing doesn't have to settle for average returns.
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