Facebook’s Meta Pixel Updates – What you need to know
Here’s how the new Apple iOS privacy updates are going to affect Meta Pixel.
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Emotional Branding – Sell Emotions, Not Products
Believe it or not, people buy feelings – not products. As bizarre as that may sound for someone who...
Brand Hierarchy And Why It Matters For Your Business
Creating a brand involves a culmination of many different moving parts, from messaging and visual...
Looking Back: 5 Game-Changing Business Ideas that Have Succeeded During the Pandemic
The impact of the COVID-19 pandemic on businesses, households, and the world, in general, can’t be...
How Your Brand Affects Your Hiring Efforts
We are constantly bombarded with advertisements, product placements, branded social posts, etc....
What is Brand Strategy, and How Should it Affect Your Business?
Any business owner, and most professional marketers, will tell you that there is a never-ending...
Been There, But Haven’t Done That? How Repetition is Key for Your Brand Strategy
When you think of all those big, influential brands that every young entrepreneur looks up to, they...