Inc. 500 I 5000 Honorees Reception – What We Learned
On Tuesday, September 23rd, the Inc. West Michigan Business Owners Council held its honorees...
Stakeholder Research Leads To Great Branding…If You Let It
There’s a significant amount of value in the stakeholder research process for designers, because in...
Rising Profitability With Greg Crabtree
We at Deksia recently had the pleasure of sitting in on Greg Crabtree’s presentation, “How To Run...
Why Marketing To Super Fans Makes Sense
Ah, the ever changing world of marketing: it seems as soon as you’re on top of the latest...
Governance Trends and Building An Advisory Board With Richard LeBlanc
We recently had the chance to hear some of Richard LeBlanc’s thoughts on emerging trends in...
4 Surefire Ways To Attract New Customers
In an earlier blog, we covered the importance of retaining your existing client base. But...
Employee Relations With Paul Spiegelman
We were recently afforded the opportunity to sit in on Paul Spiegelman’s presentation,...
Let’s Get One Thing Straight: Branding Is Not Design
Your brand is doing incredibly well, and your design is extremely successful. But most people don’t...
Why Customer Retention Matters As Much (Or More) As Attracting New Ones
So you’ve got the attention of your customer. That’s great! Now the real work begins: retaining...
In The Social Age, Blended Marketing Is The Secret To Brick & Mortar Success
Albert Einstein once said, “I fear the day that technology will surpass our human interaction.”
Want To Start The Next ESPN? Bill Rasmussen Has The F.A.C.T.S You Need To Succeed
“More sports than anyone has ever done.” That was Bill Rasmussen’s mission when he founded ESPN,...