5 Helpful Steps For Naming Your Brand
Creating a new name is a common and important step in the rebranding process. Maybe you’re moving...
Introducing Alex Gonzales: Our Newest Team Member and Brand Analyst Prodigy
It’s our pleasure to introduce you to Alex Gonzales, our newest Deksia team member. He comes to us...
10 Tips On Creating More Agile Teams
Agile teams have been paramount in the success of many projects, and while they have, in the past,...
How To Catch Your Audience’s Attention In 8 Seconds Or Less
The first few seconds are the most crucial in capturing your audience’s attention. Within that...
Brand Research Case Study: Alfresco Landscapes
It’s not uncommon for a business to mature out of their original brand. Constant innovation may...
3 Reasons Your Brand Strategy Should Be Design-Driven
We know that design tips the scale in a small business’s favor. We could just say we believe it...
Successful Businesses Know How To Ask: “Why?”
As an entrepreneur, your “why” usually stays the same, even across multiple businesses. The “how”...
5 Brand Strategy Examples That Will Inspire You
In the business industry branding is everything. You can’t think about McDonalds, Coca-Cola and...
Hiring A Marketing Director? What Are You Actually Getting?
Marketing Director. Chief Marketing Officer or CMO. Whatever title you want to give it, there’s no...