The Holiday Season: Marketing Opportunities for Businesses Big and Small
The holiday season is a magical time of year. As the weather gets colder, people's attention turns...
Business Models & Marketing for Books
A Deep Dive into Business Models and Marketing Strategies for Authors Writing a book is a...
Marketing surveys: the good, the bad, the misleading
What Surveys Are Surveys are often misunderstood as a data source in marketing, which like most...
A Tale of Two Strategies: When Brand Strategy Impacts Business Strategy
Understanding the Struggle: Symptoms of a Dissonant Brand Strategy As a business owner or...
Your Short Cycle B2C Strategic Outline: From Blueprint to Breakthrough
Welcome back to the accelerated world of B2C short cycle dynamics, where consumers are scrolling,...
Speed vs Depth: The Dual Nature of B2C Sales Cycles
Welcome back to our exploration of the modern marketing funnel — a landscape that's as diverse and...
Unpacking SEO Sprints: Skyrocket Your Search Performance
The digital landscape is ever-changing, and for marketing directors and business owners, keeping up...
3 Powerful GA4 Segments for B2B Marketers
By Lauren Milligan, Deksia
The Long B2C Sales Cycle: Crafting Pathways from Curiosity to Conversion
In our previous installment, we delved into the multifaceted intricacies of prolonged B2C sales...
From Zero to Conversion in the Blink of an Eye
Mastering B2B Short Sales Cycles In our last installment, we explored how the B2B short cycle maps...
Flooring It: High Speed Through the Multidimensional Short Cycle B2B
The Short Cycle Fast Track In this series, we’re tracing the evolution of the traditional linear...
Long Sales Cycle Marketing Strategy Needs Multidimensional Tactics
The Winding Road to Fortune In a prior post here, we started a series by exploring the evolution of...