How Can Email Marketing Fuel Your Overall Inbound Strategy?
Understanding Inbound Marketing In a digital landscape overflowing with information, inbound...
6 Steps to Creating Captivating Content for Organic Social Media
In the fast-paced world of digital marketing, creating and implementing a well-thought-out content...
B2C Extended Journeys: From Initial Awareness to Unwavering Loyalty
In our initial foray, we explored how the conventional linear marketing funnel has evolved over...
Flooring It: High Speed Through the Multidimensional B2B Short Journey
The Short Cycle Fast Track In this series, we’re tracing the evolution of the traditional linear...
Holiday Marketing Opportunities for Businesses Big and Small
The holiday season is a magical time of year. As the weather gets colder, people's attention turns...
Business Models & Marketing for Books
A Deep Dive into Business Models and Marketing Strategies for Authors Writing a book is a...
Marketing surveys: the good, the bad, the misleading
What Surveys Are Surveys are often misunderstood as a data source in marketing, which like most...
When Brand Strategy Impacts Business Strategy
Understanding the Struggle: Symptoms of a Dissonant Brand Strategy As a business owner or...
Your Short Cycle B2C Strategic Outline: From Blueprint to Breakthrough
Welcome back to the accelerated world of B2C short cycle dynamics, where consumers are scrolling,...
Speed vs Depth: The Dual Nature of B2C Sales Cycles
Welcome back to our exploration of the modern marketing funnel — a landscape that's as diverse and...
Unpacking SEO Sprints: Skyrocket Your Search Performance
The digital landscape is ever-changing, and for marketing directors and business owners, keeping up...
3 Powerful GA4 Segments for B2B Marketers
By Lauren Milligan, Deksia