6 Steps to Creating Captivating Content for Organic Social Media
In the fast-paced world of digital marketing, creating and implementing a well-thought-out content...
B2C Extended Journeys: From Initial Awareness to Unwavering Loyalty
In our initial foray, we explored how the conventional linear marketing funnel has evolved over...
Flooring It: High Speed Through the Multidimensional B2B Short Journey
The Short Cycle Fast Track In this series, we’re tracing the evolution of the traditional linear...
The Holiday Season: Marketing Opportunities for Businesses Big and Small
The holiday season is a magical time of year. As the weather gets colder, people's attention turns...
Business Models & Marketing for Books
A Deep Dive into Business Models and Marketing Strategies for Authors Writing a book is a...
Marketing surveys: the good, the bad, the misleading
What Surveys Are Surveys are often misunderstood as a data source in marketing, which like most...
A Tale of Two Strategies: When Brand Strategy Impacts Business Strategy
Understanding the Struggle: Symptoms of a Dissonant Brand Strategy As a business owner or...
Your Short Cycle B2C Strategic Outline: From Blueprint to Breakthrough
Welcome back to the accelerated world of B2C short cycle dynamics, where consumers are scrolling,...
Speed vs Depth: The Dual Nature of B2C Sales Cycles
Welcome back to our exploration of the modern marketing funnel — a landscape that's as diverse and...
Unpacking SEO Sprints: Skyrocket Your Search Performance
The digital landscape is ever-changing, and for marketing directors and business owners, keeping up...
3 Powerful GA4 Segments for B2B Marketers
By Lauren Milligan, Deksia
The Long B2C Sales Cycle: Crafting Pathways from Curiosity to Conversion
In our previous installment, we delved into the multifaceted intricacies of prolonged B2C sales...