2022 Digital Marketing Year in Review
The year 2022 will go down in the books experiencing a seismic shift across technology and social...
Anvil Media Joins the Deksia Team
Deksia is joining forces with Anvil Media, a measurable marketing agency that specializes in ...
Facebook’s Meta Pixel Updates – What you need to know
Here’s how the new Apple iOS privacy updates are going to affect Meta Pixel.
Emotional Branding – Sell Emotions, Not Products
Believe it or not, people buy feelings – not products. As bizarre as that may sound for someone who...
Brand Hierarchy And Why It Matters For Your Business
Creating a brand involves a culmination of many different moving parts, from messaging and visual...
8 Digital Marketing Stats from 2021 (And How To Leverage Them in 2022)
Digital marketing is a complicated beast. The field involves a lot of moving parts, big key...
Looking Back: 5 Game-Changing Business Ideas that Have Succeeded During the Pandemic
The impact of the COVID-19 pandemic on businesses, households, and the world, in general, can’t be...
How Your Brand Affects Your Hiring Efforts
We are constantly bombarded with advertisements, product placements, branded social posts, etc....
How to Build the Perfect Branding Scope of Work
Your brand is the sum total of what people think, feel, and remember when they encounter your...
What is Brand Strategy, and How Should it Affect Your Business?
Any business owner, and most professional marketers, will tell you that there is a never-ending...