Mapping the Funnel for Long Sales Cycle Audiences in B2B Marketing
The Expanding, Recursive Path Ahead If you read the introductory blog to this series, you already...
Updating the Funnel for Modern Marketing
From Linearity to (Basically) the Multiverse It’s an idea that dates back to 1898, to Elias Elmo...
The B2C Expedition: Crafting Pathways from Curiosity to Conversion
In our previous installment, we delved into the multifaceted intricacies of prolonged B2C sales...
5 Best Digital Marketing Platforms to Help Grow Your Business
Do you want to grow your business and improve your marketing efforts? Well, if you answered yes,...
2022 Digital Marketing Year in Review
The year 2022 will go down in the books experiencing a seismic shift across technology and social...
Anvil Media Joins the Deksia Team
Deksia is joining forces with Anvil Media, a measurable marketing agency that specializes in ...
Facebook’s Meta Pixel Updates – What you need to know
Here’s how the new Apple iOS privacy updates are going to affect Meta Pixel.
Emotional Branding – Sell Emotions, Not Products
Believe it or not, people buy feelings – not products. As bizarre as that may sound for someone who...
Brand Hierarchy And Why It Matters For Your Business
Creating a brand involves a culmination of many different moving parts, from messaging and visual...
8 Digital Marketing Stats from 2021 (And How To Leverage Them in 2022)
Digital marketing is a complicated beast. The field involves a lot of moving parts, big key...
Looking Back: 5 Game-Changing Business Ideas that Have Succeeded During the Pandemic
The impact of the COVID-19 pandemic on businesses, households, and the world, in general, can’t be...