From Zero to Conversion in the Blink of an Eye
Mastering B2B Short Sales Cycles In our last installment, we explored how the B2B short cycle maps...
Flooring It: High Speed Through the Multidimensional Short Cycle B2B
The Short Cycle Fast Track In this series, we’re tracing the evolution of the traditional linear...
Long Sales Cycle Marketing Strategy Needs Multidimensional Tactics
The Winding Road to Fortune In a prior post here, we started a series by exploring the evolution of...
Mapping the Funnel for Long Sales Cycle Audiences in B2B Marketing
The Expanding, Recursive Path Ahead If you read the introductory blog to this series, you already...
Updating the Funnel for Modern Marketing
From Linearity to (Basically) the Multiverse It’s an idea that dates back to 1898, to Elias Elmo...
The B2C Expedition: Crafting Pathways from Curiosity to Conversion
In our previous installment, we delved into the multifaceted intricacies of prolonged B2C sales...
5 Best Digital Marketing Platforms to Help Grow Your Business
Do you want to grow your business and improve your marketing efforts? Well, if you answered yes,...
2022 Digital Marketing Year in Review
The year 2022 will go down in the books experiencing a seismic shift across technology and social...
Anvil Media Joins the Deksia Team
Deksia is joining forces with Anvil Media, a measurable marketing agency that specializes in ...
Facebook’s Meta Pixel Updates – What you need to know
Here’s how the new Apple iOS privacy updates are going to affect Meta Pixel.
Emotional Branding – Sell Emotions, Not Products
Believe it or not, people buy feelings – not products. As bizarre as that may sound for someone who...