Understanding Your Brand Archetype
Unlock the power of your brand by discovering its unique archetype. Elevate your marketing strategy...
A Tale of Two Strategies: When Brand Strategy Impacts Business Strategy
Understanding the Struggle: Symptoms of a Dissonant Brand Strategy As a business owner or...
How to Write a Winning Brand Statement
What’s the Purpose of a Brand Statement? A brand statement is a short description of who you are as...
5 Key Steps To A More Genuine Brand Voice
If you’ve written any company communications, from tweets to blog posts to brochures, you’ve...
5 Helpful Steps For Naming Your Brand
Creating a new name is a common and important step in the rebranding process. Maybe you’re moving...
Successful Businesses Know How To Ask: “Why?”
As an entrepreneur, your “why” usually stays the same, even across multiple businesses. The “how”...
How Deksia Brings Business Intelligence And Award-Winning Design Together
You know James Victore. It’s not a question. James Victore is an author, artist, speaker, and...
Why Practicing Social Media Restraint Is Critical
Should every business be using some form of social media? The answer is yes…but only if you can...
Why Your Brand Promise Should Be Your Guiding Principle
A brand promise matters drastically. The sharper point you can put on your promise, the more in...
3 Steps to Build Your Brand Promise
Your brand, if strongly crafted, is what inspires people to feel connected to your business. Your...
How Consumer Pathways Lead Straight To Success
One of the nicest aspects of consumer pathways is that they lift the weight of off our clients’...