Entrepreneurship Management Advice From Joe Gillette Recently, we at Deksia had the opportunity to hear some of Joe Gillette’s thoughts on management....
Entrepreneurship Inc. 500 I 5000 Honorees Reception – What We Learned On Tuesday, September 23rd, the Inc. West Michigan Business Owners Council held its honorees...
Branding Stakeholder Research Leads To Great Branding…If You Let It There’s a significant amount of value in the stakeholder research process for designers, because in...
Entrepreneurship Rising Profitability With Greg Crabtree We at Deksia recently had the pleasure of sitting in on Greg Crabtree’s presentation, “How To Run...
Marketing Why Marketing To Super Fans Makes Sense Ah, the ever changing world of marketing: it seems as soon as you’re on top of the latest...
Entrepreneurship Governance Trends and Building An Advisory Board With Richard LeBlanc We recently had the chance to hear some of Richard LeBlanc’s thoughts on emerging trends in...
Marketing 4 Surefire Ways To Attract New Customers In an earlier blog, we covered the importance of retaining your existing client base. But...
News Employee Relations With Paul Spiegelman We were recently afforded the opportunity to sit in on Paul Spiegelman’s presentation,...
Entrepreneurship Why Customer Retention Matters As Much (Or More) As Attracting New Ones So you’ve got the attention of your customer. That’s great! Now the real work begins: retaining...
Marketing In The Social Age, Blended Marketing Is The Secret To Brick & Mortar Success Albert Einstein once said, “I fear the day that technology will surpass our human interaction.”
Entrepreneurship Want To Start The Next ESPN? Bill Rasmussen Has The F.A.C.T.S You Need To Succeed “More sports than anyone has ever done.” That was Bill Rasmussen’s mission when he founded ESPN,...
Branding Works Of Art, In No Time Flat Flatgoods customizable furniture used in student art fundraiser Products made by Flatgoods, a...