The first few seconds are the most crucial in capturing your audience’s attention. Within that short amount of time, your audience will decide whether your brand is worth their time. As a result, you need to know how to get your message across in a quick, relatable way. The average attention span has plummeted to… Read more »

Brand Strategy Examples: Branding is everything. You can’t think about Apple without imagining the clean logo, brushed aluminum, and lots of white space. The Starbucks siren is so well-known that the company completely dropped the brand name from its logo in 2011. Brands are what sell products and services. Just about everything else is a… Read more »

There’s an old saying along the lines of “great writing can’t be taught.” To a degree, this is true, mainly in the fiction world. But when it comes to writing for marketing, experts in today’s field have it down to a formula. Brian Clark, former lawyer, realtor, and now seasoned copywriter, has taken the somewhat… Read more »