Strategic Brand Partnerships For Small Businesses
We interact with them in our daily lives and may not even realize their far-reaching significance....
Content Writing and Copywriting
Content Writing and Copywriting Knowing the difference between content writing and copywriting is...
The Strategic Marketing Blueprint – Explained
Deksia’s Strategic Marketing Blueprint is revolutionizing marketing processes and systems for small...
Chapter 1: What Branding Can Do for Your Business
Think of your brand as your foundation, the total sum of perceptions about your company. That...
The Importance of Great Brand Communication
A Multi-Layered Approach Brand communication is an integral component of any business. It’s...
How to Write a Winning Brand Statement
What’s the Purpose of a Brand Statement? A brand statement is a short description of who you are as...
5 Key Steps To A More Genuine Brand Voice
If you’ve written any company communications, from tweets to blog posts to brochures, you’ve...
5 Helpful Steps For Naming Your Brand
Creating a new name is a common and important step in the rebranding process. Maybe you’re moving...