How To Catch Your Audience’s Attention In 8 Seconds Or Less
The first few seconds are the most crucial in capturing your audience’s attention. Within that...
Brand Research Case Study: Alfresco Landscapes
It’s not uncommon for a business to mature out of their original brand. Constant innovation may...
3 Reasons Your Brand Strategy Should Be Design-Driven
We know that design tips the scale in a small business’s favor. We could just say we believe it...
5 Brand Strategy Examples That Will Inspire You
In the business industry branding is everything. You can’t think about McDonalds, Coca-Cola and...
Why You Should Sell Emotions, Not Products
Are you looking to your service or product for marketing direction? Do you just “wing it” when it...
How Deksia Brings Business Intelligence And Award-Winning Design Together
You know James Victore. It’s not a question. James Victore is an author, artist, speaker, and...
How Ad Design Increases Conversion Rates
Can you quantify the impact your creative efforts have on ad performance? A recent study by Rocket...
The Importance of Context in Advertising
We’ve all experienced things that were out of context. Whether it was a comment that a friend made,...