So you want to be a digital marketer? Digital marketing is a broad field that ranges from web development to copywriting and everything in between. If you’re just getting started, there’s a lot to learn. Even the most experienced digital marketers continue to evolve as technology advances. But the marketing field will continue to see exponential… Read more »

The arrival of Apples’ newest iPhone is always a topic of much debate. This year Apple has been criticized by some for botching their own debut, releasing a tweet to the public highlighting some of the top features of the new phone prematurely. However, whether or not you chose to upgrade your hardware, Apple has also… Read more »

Getting the most out of your online marketing efforts can be challenging, especially when considering the needs and desires of three core generational audiences. The Baby Boomers (born between 1946 and 1964), Generation X (born 1965 to 1980) and Millennials (born 1981 to 1997) are all online in numbers greater than ever before; and while… Read more »

When thinking about consumer pathways from a design perspective, it’s especially important to consider how the very first piece is connected to the second, the third, and the fourth, all the way to the very last piece. The pathway really comes down to brand consistency. Whether you’re talking about the brand tone or the brand’s… Read more »

From LinkedIn, Facebook, Twitter and beyond, the importance of establishing and maintaining professional networks can’t be overstated. Most entrepreneurs are acutely aware of how important it is to create professional networking portals for their company. But making a LinkedIn or Twitter account is easy; the trick is developing the good habits that help you maintain… Read more »

Could the secret to your future success be found in pizza? Nick Sarillo, owner of Nick’s Pizza & Pub in Chicago, has succeeded based on his dedication to maintaining high quality and creating a great workplace. By focusing on the business’s goals, making values-based decisions, and hiring employees who will succeed on his winning team,… Read more »

Potential client research provides us with information that is different yet equally valuable to that of current client research. Taking the temperature of people who may want to interact with your brand is helpful for growing your business. But you need to determine some criteria when researching potential clients because, in theory, anyone who isn’t… Read more »