Brand Story
The finest wines in the world are only accessible to the wealthiest among us. We live in a world where even if you love wine, the best is not always available to you. At Éleveur, we want to make grand cru vineyard wines from around the globe accessible for anyone to buy, resell or enjoy.
Our goal is to democratize investment-quality wine by simplifying the process and encouraging participation.
Building A Brand
Éleveur needed a brand identity that accurately reflects the creativity & uniqueness of their business. A brand identity is made up of the pieces and assets that tell the who, what and why of a brand story. These assets tell Éleveur’s story in a clear & compelling way. A mood-board is the first step to defining a brand with visuals and narrowing in on a vision!
ÉLEVEUR MOODBOARD
I was attracted by the strength of gothic letterforms because of their expressive contrast. I then paired that with feminine flourishes to bring a sense of elegance to the brand that is Éleveur. Gothic letter forms were some of the first letterforms used in print, so it is a tribute to getting back to the classics, much like Éleveur.
— Halle Hauer, Senior Designer
Logo Concepts
Hand-Drawn Illustrations
INITIAL CONCEPT
Éleveur paves
the path to the future of wine. They partner with the world's best vineyards and most elite winemakers to create one-of-a-kind wines.
“I wanted the brands illustrations to highlight the iconic elements from each of the vineyards the wine derives from. My vision was to create custom, hand drawn, to show off each of the wines.”
— Halle Hauer, Senior Designer
Burgundy
The Burgundy illustration pulls inspiration from the different wine regions. This illustration contains:
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The Regions Wine Vineyards
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Pommard Village Church
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Castle in Aloxe-Corton, Cote de Beaune, Burgundy, France
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The Water Fountain at the Château de Pommard
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The Historical Windmill (moulin) in Burgundy
Napa Valley
The Napa Valley illustration pulls inspiration historic wine region. This illustration contains:
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The Ionic statue called ‘The Grape Crusher’
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Napa Valley Water tower
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Signature Oak trees
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Mountain landscape & Vineyard Valley
Sta Rita Hills
The sta Rita Hills illustration pulls inspiration historic wine region. This illustration contains:
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La Purísima Mission
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Vineyards nested in rolling hills
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Vineyard Valley
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Ridge Coastiline
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Fog on the Rolling Hills
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Ocean & Mountain View
Russian River Valley
The Russian River Valley illustration pulls inspiration historic wine region. This illustration contains:
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Russian River
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Rolling Hills
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Signature Redwood Trees
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Russian River
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Old Historic Russian River Bridge
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Tourists Kayaking the River
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Ocean View
FINAL ILLUSTRATIONS
For the final illustrations, we chose a refined version of the illustrations for each location.
Brand Style-guide
Wine Label Design
